Dominant Position :: NiCad/NiMH/LiIon
November 10, 2004
FOR IMMEDIATE RELEASE
Contact: Malika Rajan
(203) 853-4266; ext. 309
Fax: (203) 853-0348
Business Communications Company, Inc.
25 Van Zant Street
Norwalk, CT 06855-1781
GLOBAL MARKET FOR PREMIUM PORTABLE POWER SOURCES TO REACH $6.3 BILLION BY
The once dominant position of alkaline batteries, nickel-cadmium (NiCad)
batteries and some tentative uses of nickel-metal hydride (NiMH) batteries
have given way to lithium-ion battery technology. The inherent higher energy
density of small fuel cells in comparison to batteries, however, would lead
to both longer operational time and serve the power demands of
next-generation portable electronics. Unsurprisingly, this has led many
device manufactures to examine the technology potential of fuel cells. For
small portable fuel cells to succeed in the market place, the technology
must in most case displace batteries or solar panels or succeed in niches
that these power sources do not presently fill on a performance basis.
Nevertheless not all the needs for satisfactory portable power have been
met. Applications for increasingly sophisticated portable devices grow
According to a recently report from Business Communications Company, Inc.
(www.bccresearch.com) RM-003 Portable Power Devices: Industry and Market
Review, the global market for premium portable power sources will rise at an
average annual growth rate (AAGR) of 7.2%, from $4.4 billion in 2004 to $6.3
billion in 2009.
The market for lithium-ion/polymer currently dominates with a 97% of the
premium portable power sources market and will have about 93% of that market
in the near-term horizon of five years or $5.87 billion.
Several driving forces will spur the portable fuel cell market to its
anticipated global value in 2009 of $411 million. Hydrogen fuel cells are
expected to feature very strong growth, rising at an AAGR of 25.4% to $385
million in 2009. Zinc-air cells are a small $12 million market that is
expected to reach $26 million in 2009. One driving force is the anticipated
growth of the energy consuming portable devices market. Another driver is
the performance of portable fuel cells in replacing secondary
lithium-ion/polymer batteries. Specific markets targeted for portable fuel
cells are laptop computers, cellular telephones, military, comfort and
leisure uses, and other emerging segments.
There are hundreds of companies and institutions worldwide working on the
commercialization of portable fuel cells. Comfort and leisure products used
by campers and vacationers make up only about 14% of the portable
hydrogen-fed fuel cell market estimated for 2004, but in five years may have
18% of that market.
Unlike other markets, batteries and fuel cells do not have much synergy in
the portable market. This is more an either/or sector. In laptop computers
and enhanced cell phone products, the portable fuel cell must compete on
price, weight, reliability, availability and performance at the same time
that more manufacturers are providing lithium-ion/polymer batteries at
reduced prices. Of the hundreds of new companies or universities now engaged
in secondary Li-ion/polymer or in portable fuel cells research and
commercialization, the most recent large concentration appears to be in
China, but a respectable representation of new entries are in the U.S.,
Japan, Korea, and Germany along with Portugal, Spain and the U.K.
Global Value of Premium Portable Power Sources by Type, through 2009
H2 Fuel Cells
Source: BCC, Inc.