Re: [Czechlist] Re: Term: EN-CZ (business narrative)
- Ok. I will use "naratologie" if you come and give a lecture on what
"naratologie" means (free beer provided, of course). Those "technocrats"
they know perfectly what happens to the structure of steel when their
1200-ton press strikes but have no idea what plural or singular is.
Thank you all.
----- Original Message -----
From: "melvyn.geo" <zehrovak@...>
Sent: Saturday, March 25, 2006 8:49 PM
Subject: [Czechlist] Re: Term: EN-CZ (business narrative)
> This 'narrative' seems to be quite a buzzword in all kinds of
> disciplines these days.
> Once upon a time it dwelt happily in the faraway land of literary
> studies, but then it set out to seek its fortune in semiotics,
> cognitive science, town planning, you name it (google "landscape as
> narrative" or for that matter "architecture/football/the body as
> narrative") and so it was only a matter of time before it wandered
> onto the business studies curriculum. All kinds of wonderful claims
> were made about how "the human brain is hardwired for storytelling"
> (of course, people who are good at storytelling are good at making
> claims about the importance of storytelling :-)) and all the people of
> the land proclaimed, "oh yes, the narrative paradigm is the theory
> that all meaningful communication is a form of storytelling (see
> Wikipedia, Narrative)" and yet others responded, "yes, human beings
> experience and comprehend life as a series of ongoing narratives, each
> with their own conflicts, characters, beginnings, middles, and ends"
> as if they had a clue what these narratologists were on about.
> None of this will help you very much to find any plausible-sounding
> Czech equivalent, alas. Google 'naratologie' 'grantova agentura CR'
> :-) and you will find 'vypraveni', 'vypravovani' or maybe even
> 'narativum', but who would give a magic bean for any of these words?
> Do bear in mind, however, that "narrative" will sound like a
> new-fangled notion in this context to many NSs too, so I wouldn't be
> too afraid of resorting to some radical measures in Czech. For
> example, could you steal the narratologist's thunder and call it
> 'podnikatelsky zamerena naratologie/teorie vypraveni' or 'naratologie
> zamerena na podnikani :-)? Or add a long footnote, charge lots of
> money and live happily ever after.
> Melvyn (bit of a narratologist myself when somebody puts a beer in
> front of me)
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