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Re: [Czechlist] Agency of record

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  • Jan Culka
    THANKS! THANKS! THANKS! I had to give it to my customer early, so I decided for pove^r^ená agentura Honza ... From: James Kirchner
    Message 1 of 8 , Oct 5, 2004
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      THANKS! THANKS! THANKS!

      I had to give it to my customer early, so I decided for "pove^r^ená
      agentura"

      Honza



      ----- Original Message -----
      From: "James Kirchner" <jpklists@...>
      To: <Czechlist@yahoogroups.com>
      Sent: Monday, October 04, 2004 12:50 PM
      Subject: Re: [Czechlist] Agency of record



      > firma XY, customer´s designated travel agency of record for purposes
      > of this
      > Agreement ...

      On Monday, October 4, 2004, at 02:47 AM, Martin Janda wrote:

      > http://www.marketingpower.com/live/mg-dictionary-view108.php
      >
      > An advertising agency assigned specific media buying responsibilities
      > by a
      > client.

      WAIT! WAIT! WAIT!

      The context you gave us says NOTHING about an ADVERTISING AGENCY!

      Agency of record here means the travel agency that they have officially
      contracted with, probably for their corporate travel buying.

      Jamie


      [Non-text portions of this message have been removed]




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