ACN: The U.S. Blockade Favors Theft of Cuba's Cohiba Brand
- The U.S. Blockade Favors Theft of Cuba's Cohiba Brand
HAVANA, Cuba, Apr 3 (acn) A U.S. federal commission passed judgment that the company General Cigar, based in Richmond, Virginia, can use the name of the registered trademark Cohiba for its products in the United States, thus favoring in this way the theft of the well-known Cuban cigar brand.
The Commission of Trials and Appeals on Registered Trademarks ruled in favor of the local company, under the pretext that Cubatabaco can’t sell in the United States due to the blockade imposed on Cuba, and therefore it doesn’t have legal status to be in litigation in that country, the Granma newspaper reported on Monday, adding that Washington’s economic, financial and commercial blockade imposed on Cuba for over half a century now favors the theft of commercial brands of the Caribbean island.
The verdict against Cubatabaco was the most recent ruling of a legal battle fought over the last 16 years between the Cuban national company and the U.S. subsidiary of the Swedish Match AB cigar company over the island’s Cohiba brand, known internationally as representative of a genuine Cuban product.
Cuba has requested the suspension of the use of that name by the U.S. company, since that’s the brand with the greatest prestige in the world of cigars and was created in 1966, achieving fame very fast starting from its registration in 1969.
General Cigar argues that it sells is cigars, of Dominican origin, in the United States since the early 1980s, and received the first registration of that brand in the territory of that country in 1981.
Los Angeles, California
"Cuba - Un Paraíso bajo el bloqueo"