Quotes from the Crosley Sales Department and Powel Crosley, Jr.
- From the Crosley Sales Department:
A new trend is developing in automotive transportation ... to lightweight, low cost, small size yet roomy, comfortable, smartly styled automobiles at prices within reach of average incomes.
Signs of the times are crowded city streets, traffic congestion, and impossible parking problems. There are higher costs for everyone, leaving a smaller amount to be budgeted for transportation. The result is an enormous market, as yet briefly scratched on the surface - of folks who cannot afford a high-cost, high-upkeep car but who can afford a low cost, economical Crosley automobile.
Powel Crosley in 1947:
"Crosley customers are individuals who prize utility above vanity and want to know what is under the hood. The Crosley was not built for those whose precarious social position necessitates keeping up with the Joneses. It was built for the one family out of one hundred, sophisticated, down to earth people who want 35 to 50 mpg and a shiny, practical new car, instead of someone's beat-up second-hand, or fourth-hand, car."