Kemp Museum to present Crosleys at "From Aisles to Avenues"
- Kemp Auto Museum's Crosley exhibition "From Aisles to Avenues" focuses on Crosleys retailed and sold at Macy's between 1939 and 1952.
Of all the peculiar and novel goods sold in early department stores, perhaps the most peculiar was the Crosley. Retailed at Macy's between 1939 and 1952, Crosleys will be the focus of an upcoming exhibition at the Kemp Auto Museum entitled "From Aisles to Avenues", opening to the general public October 3, 2012 after a special preview at Macy's in Chesterfield, MO.
Six models will showcase at the museum, the earliest being a $350 1939 Crosley 1-A convertible weighing a meager 900 pounds at a time when most cars weighed 3,000 pounds. A 1947 Crosley CC sedan will exhibit at Macy's for the first time in 60 years. This historic presentation is an opportunity for visitors to reminisce about the experience of 20th century shoppers. They can also identify the changing styles and amenities of cars sold during this period.
"From Aisles to Avenues" is presented in collaboration with Macy's, which will present a special preview of the exhibition from Sept. 26 to Oct. 1, 2012 under the title "Crosley at Macy's" at their Chesterfield store. The Crosleys at the Kemp Auto Museum are featured against a series of Macy's-sold appliances by Powel Crosley, including wooden and phenolic-cased radios from 1940, rotary phones and phonographs.
Macy's took up the sale of automobiles at the consideration of its long-time supplier Powel Crosley, already well-known as an appliance guru and inventor based in Cincinnati. He dedicated most of his life and talent toward inventing goods people needed at prices they could afford. These included America's first mass-produced radio, a refrigerator with shelves, a fax machine and, later, America's first postwar compact car.
"From Aisles to Avenues" will run until November 4, 2012. Kemp Auto Museum will conduct gallery talks on the exhibition on Thursday, Oct. 11 at 10am and Wednesday, Oct. 17 at 11am. In addition Macy's will hold a press preview on Sept. 26, 2012 at its Chesterfield Mall location and a Crosley-themed public event on Saturday, September 29 from 1-3 pm. The exhibition is made possible by the Kemp Auto Museum and Macy's, with additional support provided by MotoeXotica Classic Cars.
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Macy's still delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. The intent of the Kemp Auto Museum is to demonstrate the evolution of rare and classic automobiles and its social and historical impact on the developing world. Museum hours are 10:00 a.m. to 5:00 p.m. Wednesday through Sunday.