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How Powel Crosley, Jr. Got His Start -7

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  • mrcooby
    by Michael A. Banks ========================== Using contacts from his Indianapolis days, Crosley lined up editorial mentions for his new American Automobile
    Message 1 of 1 , Apr 29 7:28 AM
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      by Michael A. Banks
      ==========================

      Using contacts from his
      Indianapolis days,
      Crosley lined up
      editorial mentions for
      his new American
      Automobile Accessories
      Company (or Americo) and
      Insyde Tyres in magazines
      such as MoToR and
      Automobile Repairer. He
      also bought ads in
      Popular Mechanics and
      other consumer
      publications.
      The modest single-column
      ads carried the
      heading "Inner Armor for
      Tires", along with a
      descriptive drawing of
      the product in use.

      Small though they were,
      the magazine
      advertisements pulled in
      orders by the hundreds.
      Business grew so fast
      that Crosley soon dropped
      his other activities in
      favor of developing new
      products for Americo.

      Then winter came,
      bringing with it near
      disaster.

      "That winter -- the
      winter of 1916 -- almost
      wiped out the business,"
      Crosley
      remembered, "because in
      those days, people with
      cars just put them away
      during poor weather."

      ==========================
      Next: Powel Crosley
      fights back.
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