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How Powel Crosley Jr. Got His Start - 2

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  • mrcooby
    by Michael A. Banks ========================== As most people familiar with the Crosley automobile know, Powel Crosley, Jr. made a fortune by introducing the
    Message 1 of 1 , Apr 20 6:38 AM
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      by Michael A. Banks
      ==========================
      As most people familiar
      with the Crosley
      automobile know, Powel
      Crosley, Jr. made a
      fortune by introducing
      the world's first low-
      cost radios in 1921,
      thereby laying the
      foundation for the
      broadcast industry.

      Less than a year later,
      he established radio
      station WLW so people
      would have a reason to
      buy Crosley sets.
      WLW would, for several
      years, become the world's
      most powerful station,
      its half-million watts of
      power blanketing North
      America and carrying the
      station's programming as
      far as New Zealand and
      Africa.
      The broadcasting
      enterprise made a fortune
      in its own right.

      But Crosley's first
      million was earned before
      these enterprises.
      It came from a source
      much closer to his heart:
      automobile accessories.

      The year was 1916, and
      Powel Crosley Jr. was
      supporting his wife and
      two young children by
      selling advertising
      novelties (imprinted
      pencils, window displays,
      and the like) and writing
      advertising copy for a
      few clients.
      Since leaving college in
      1907, he had worked as a
      publicist and salesman
      for several automobile
      manufacturers in Indiana -
      among them Inter-State
      and National - and sold
      advertising for The
      Motorist magazine.
      He had also tried and
      failed three times to get
      into automobile
      manufacturing.
      None of his cars made it
      past the prototype stage,
      due to lack of capital
      for production.

      ==========================
      Next:
      Enter Ira J. Cooper.
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