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agency wanting to crack down on TV ads?

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  • dubluth <dubluth@yahoo.com>
    This from _Rail Travel News_AUTO ADS ON TV NEED REINING INA brief
    Message 1 of 1 , Feb 3, 2003
      This from _Rail Travel News_ <www.railtravelnews.com/>



      A brief report on CNN this past week indicated that a government agency wan=
      ts to crack down on auto ads on TV that show speeding. We could not obtain f=
      urther details of this report.

      However, RTN had already concluded that two General Motors ads suggest very=
      dangerous motoring activities. The first, for Cadillac Escalade, pictures t=
      wo freight trains heading in opposite directions waiting at a highway crossi=
      ng. Along comes a Cadillac Escalade and whizzes past the waiting trains. The=
      n the trains proceed on their way.

      This ad suggests to highly suggestible young people, who know little or not=
      hing about the operating characteristics of trains, that a car might have th=
      e right-of- way over a train at a grade crossing.

      The second TV ad, for Buick, shows a pedestrian standing in the middle of a=
      highway lane. A Buick speeds along and drives right through him (with the h=
      elp of some special effects) and he is unharmed.

      Again, this ad conveys the idea that the owner of the car in question need =
      not worry about impediments to his swift operation¬óneither trains nor pedest=

      The ad producers will likely respond that anyone knows that the situations =
      shown are silly and unrealistic, and that no one in his right mind would act=
      upon the ideas presented in the ads. However, consider who sees the commerc=
      ials and what states they are in while viewing them. Think beer-drinking, dr=
      ug-using young males. Consider how the images become stored in the back-shel=
      f brain cells of these viewers. And when they are driving towards a railroad=
      grade crossing, all that's needed would be an untoward impulse from the sub=
      conscious to urge them onward in the face of more rational deliberations abo=
      ut safety. The general feeling stimulated by these commercials is that the d=
      river need have few or no restraints upon his swift forward movement. Ask th=
      e motivational psychologists who dream up the ideas for these ads. If they a=
      re honest, in spite of their high salaries, they will admit the accuracy of =
      RTN's allegations.

      If you are an Operation Lifesaver official reading this, please let this re=
      port be more widely known among your colleagues.
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