19218RE: [BackpackGearTest] Re: Manufacturer links
- Nov 1, 2002They've all been integrated into CD pretty thoroughly. They all use a
common Marketing, Production, Accounting, etc. staff but are trying to
maintain the separate branding. MSR was, by far, their largest purchase
an brought many people into the organization. There were so many high
level people that it was some what hard to tell who brought who. They
will be a little challenging for us to name. They have various people in
the organization that concentrate on certain companies within the
organization. They want them to appear as separate companies. They're
actually all one company with multiple divisions producing multiple
products. I'm not at all sure that is any clearer. Most of it a matter
of semantics anyway.
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From: Andy Mytys [mailto:amytys@...]
Sent: Friday, November 01, 2002 7:34 AM
Subject: [BackpackGearTest] Re: Manufacturer links
--- In BackpackGearTest@y..., "Chief Moderator"
> As a note, Cascade Designs doesn't have multiple products...theyThanks. I wasn't sure if they were actually "multiple companies"
> have multiple companies that produce multiple products.
with CD as the parent company or simply strong brand identities
under the umbrella of one company.
As the "multiple companies" have web pages that fall under that of
the main Cascade Designs web page, I thought it better not to assume
too much (i.e. www.packtowl.com takes you to
The "Multiple Companies" characteristic might be the line where we
decide whether to bundle everything together under the parent (e.g.
Cascade Designs link) or have seperate links for each entity (MSR,
Platypus, PackTowl, Therm-A-Rest, etc.)
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