19199RE: [BackpackGearTest] Re: Manufacturer links (was Platy Reviews and CD link thoughts)
- Oct 31, 2002As a note, Cascade Designs doesn't have multiple products...they have
multiple companies that produce multiple products.
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From: Andy Mytys [mailto:amytys@...]
Sent: Thursday, October 31, 2002 6:48 PM
Subject: [BackpackGearTest] Re: Manufacturer links (was Platy Reviews
and CD link thoughts)
> How do we want to handle manufacturers like Cascade Designs thatIt is an interesting question. It could be argued that most
> have multiple products?
companies have multiple products. TNF, Granite Gear, Integral
Designs, etc. I think what's unique about CD is that they treat
their product lines like seperate brands, and CD as the parent
> For example, I just found out today that Cascade Designs boughtYeah - I didn't even know that REI owned MSR until a few months
> MSR from REI last year.
back. And, MSR bought Walrus... I think it was Walrus at least...
some niche tent manufacturer.
Actually, REI owned MSR, Walrus, and Moss for some time. Walrus and Moss
were falling apart. Those two companies were turned over to MSR to
absorb into MSR in an, I assume, economy move. Within a year or so, REI
sold MSR, now also comprising the mostly digested Walrus and Moss, to
Cascade Designs. As I understand it, MSR was almost as big as Cascade
Designs so MSR has been allowed to remain a bit more autonomous than the
other companies Cascade Designs owns....for the moment, anyway.
This opens another dilemma... as MSR has traditionally been a
strong, standalone, company in terms of public perception. Should
we "hide" MSR under Cascade Designs, just because of a corporate
merger? Perhaps we should just make arbitrary decisions, based
on "perception" of the product itself. Is it merely a line of
products under the corporate logo, or a brand unto itself...
irrespective of who the parent company may be.
### We'll probably list all of them separately. You'd be surprised at
the companies in our industry that are owned by the same parent
Take the auto industry. If you want to buy a Volvo or a Jaguar, do
you think you're buying a Ford? Is a SAAB a Chevy? Some brands are
strong enough, due to history or perception, to stand alone.
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