19185Re: Manufacturer links (was Platy Reviews and CD link thoughts)
- Oct 31, 2002--- In BackpackGearTest@y..., <m_factor@b...> wrote:
> Hi Andy,Right. I just wanted to point out how they take a "ghost" approach
> Keep in mind, this is a list of manufacturer's links, not product
to many of their products... whether intentional or not. The CD
logo is much less prominant than product names such
as "PackTowl", "Therm-A-Rest" and "Platypus". In fine print, it
says "By Cascade Designs". Furthermore, the products are
miscellaneous items and a little disjointed... they don't fit
together like packs or sleeping bags. The products are more of
an "afterthought" or "luxury" than a hiking necessity.
So, CD products, IMO, have an aura of being seperate companies.
If listed under Cascade Designs (I too favor being fair and treating
all vendors the same) I just want to make sure we list all the
products where it makes sense.
> How do we want to handle manufacturers like Cascade Designs thatIt is an interesting question. It could be argued that most
> have multiple products?
companies have multiple products. TNF, Granite Gear, Integral
Designs, etc. I think what's unique about CD is that they treat
their product lines like seperate brands, and CD as the parent
> For example, I just found out today that Cascade Designs boughtYeah - I didn't even know that REI owned MSR until a few months
> MSR from REI last year.
back. And, MSR bought Walrus... I think it was Walrus at least...
some niche tent manufacturer.
This opens another dilemma... as MSR has traditionally been a
strong, standalone, company in terms of public perception. Should
we "hide" MSR under Cascade Designs, just because of a corporate
merger? Perhaps we should just make arbitrary decisions, based
on "perception" of the product itself. Is it merely a line of
products under the corporate logo, or a brand unto itself...
irrespective of who the parent company may be.
Take the auto industry. If you want to buy a Volvo or a Jaguar, do
you think you're buying a Ford? Is a SAAB a Chevy? Some brands are
strong enough, due to history or perception, to stand alone.
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