SF Supe Ammiano calls on BART to drop alcohol ads
- Published Tuesday, October 31, 2006, by KCBS Radio AM 740
Resolution Calls on BART to Drop Alcohol Ads
A San Francisco supervisor will ask the full board to consider his
resolution today, which calls on BART to reverse their decision to
allow alcohol ads in stations and cars. Tom Ammiano's resolution
aims to clear the tracks and rail cars of liquor ads that would rake
in $400,000 annually.
Ammiano is supported by alcohol industry watchdog, the Marin
Institute. KCBS' George Harris spoke with the institute's spokesman,
Amon Rappaport, who think the financial gain is no excuse to accept
"BART should not be in the business of promoting booze. They should
be running a safe, effective transit system," said Rappaport. "BART
is frequented by young people, others who are in recovery from
alcohol, and it's just one more opportunity for the alcohol industry
to reach these vulnerable populations."
BART directors made the alcohol decision in September. Spokesman Jim
Allison said there are restrictions. "Each advertisement would have
to contain language conveying the message 'drink responsibly, don't
drink and drive.'"
Allison said that during the one-year test period no more than 17
percent of the ads in each station could be alcohol related. There
will also be a public comment period next fall as part of an
evaluation of the year-long program.
"This is not something that is set in stone," Allison assured.
Rappaport urges critical citizens to make themselves heard before
than public comment period.
"The more people that contact BART and let them know that they don't
want to be exposed to more alcohol ads, perhaps that will make a
difference," said Rappaport.
BART is the only Bay Area transit agency to have alcohol ads.