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Some BART cars to be wrapped with advertising for airports

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  • 5/15 Contra Costa Times
    Published Monday, May 15, 2006, in the Contra Contra Times Ad campaign gives BART cars new look By Mike Adamick BART is getting a new look for its new
    Message 1 of 1 , May 15, 2006
      Published Monday, May 15, 2006, in the Contra Contra Times

      Ad campaign gives BART cars new look

      By Mike Adamick

      BART is getting a new look for its new advertising campaign.

      Beginning today, several train cars will be "wrapped" in messages that
      say, "Take BART to SFO," and "Take BART to OAK," as part of a
      marketing campaign urging travelers to ride BART to San Francisco and
      Oakland airports.

      In exchange for letting the airports use these "moving messages," BART
      will receive $700,000 worth of advertising space at the airports.

      "Because of these carefully crafted co-marketing agreements, BART is
      getting $700,000 worth of advertising space and it won't cost riders
      or taxpayers a dime," said BART board president Carole Ward Allen.
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