Designerly Thinking: Bill Moggridge in conversation, Tuesday 12 June (London)
Designerly Thinking: Bill Moggridge in conversation, TuesdTo Experience Design London list members:Following the announcement about the Innovation Forum, the next event (and the first in Forum Design series), is Designerly Thinking: In conversation with Bill Moggridge -- which will investigate the new roles in which design thinking is being promoted in business, from creating new sources of revenue to re-thinking organisational design. This now vogue theme is one the Experience Design group addressed early on with the events 'Designing Business' with Chris Pacione of BodyMedia (2005) and 'Service Design' with Bill Hollins, Kevin Gavaghan and live|work studio (2003). [See Experience Design London: Archive]This event takes place at the offices of NESTA (in central London) on the evening of Tuesday 12 June. Our speaker and conversant is Bill Moggridge, a founder of IDEO -- one of the world leaders in the user-centered design of products, services and environments -- and author of 'Designing Interactions' (The MIT Press, 2007), which will be on sale.See Future related events (below) for other interaction design events, including others at which Mr. Moggridge is speaking.Nico MacdonaldDesignerly Thinking: In conversation with Bill Moggridge
What can businesses keen to innovate and improve draw from design? From the Cox Review and the Stanford d.school, BusinessWeek magazine to the Institute of Design Strategy Conference, the role of design in business has taken on new dimensions. From offering new ways for executives to think, to informing corporate strategy, from creating new models for organisational design to providing new sources of revenue, it is argued by many leading commentators that design thinking and methods are increasing in relevance and significance.Bill Moggridge will present his thinking on this subject, drawing on his pioneering work as a founder of IDEO and the insights offered in his recently published book 'Designing Interactions' (The MIT Press). Then, in conversation, Nico Macdonald will investigate these issues with Mr. Moggridge. We will then open up to an audience discussion around the themes.
6:30 for 7 pm, Tuesday 12 June 2007
NESTA, 1 Plough Place, off New Fetter Lane, London, EC4A 1DE
£15 (including drinks)
Booking is necessary and can be accessed via the event page.This Innovation Forum event is supported and hosted by NESTA.All event information can be found on the event page, including up-to-date speaker information and biography, booking information, digital calendar data, links to venue maps, and background reading for event preparation.If you have queries about the event please email Nico Macdonald or call on 07973 377 897Future related eventsIf you can't attend the Bill Moggridge event you may be able to attend >other events with Mr. Moggridge that are taking place in London next week that have been posted to the Interaction Design Group on Upcoming.org (which allows people to share relevant events in the UK and beyond). Note also the Ergonomics Society conference CREATE 2007: Creative Inventions, Innovations and Everyday Designs in HCI next week in London and the IDSA/ICSID Connecting Congress in San Francisco in October, which is chaired by Bill Moggridge.