Regional Online Communications Officer, The World Bank, Washington, D.C.
- Note: If the selected candidate is a current Bank Group staff member
with a regular or Open-Ended appointment, s/he will retain her/his
regular or Open-Ended appointment. All others will be offered a two year
renewable term appointment.
The Latin America and the Caribbean External Affairs group (LCREA) is a
dynamic team of communications professionals dedicated to advancing the
World Bank's mission in the region. Knowledgeable, multilingual, and
multicultural, the team brings to its task a mix of adaptable skills and
experience. LCREA generates the enabling environment for the successful
implementation of the Bank's Latin America and the Caribbean
development strategies, programs, and projects by building partnerships
that provide stakeholders with important information and advice related
to development choices and risks. The aim of LCREA is to improve
understanding and support among key audiences (external and internal)
for an agenda that centers on raising the region's voice on global
issues while supporting, at the national level, economic and social
development that benefits all people, not just elites. It advances that
agenda by influencing decision makers and opinion builders, by
articulating the region's issues in clear and actionable terms, and,
as noted, by building coalitions to pursue those issues.
LCREA is looking for an enthusiastic and talented Regional Online
Communications Officer to be responsible for supporting this strategy
and communicating the region's goals, results and challenges through its
website - www.worldbank.org/LAC .
The World Bank's Latin America and the Caribbean website is a
primary vehicle for communicating with a global audience on the
Bank's work and results in the region. This job entails
conceptualizing and producing new content in line with the regional
communications strategy and in response to rapidly changing development
issues related to Latin America and the Caribbean.
Duties and Accountabilities
Managing day-to-day operation of the region's select sites
and the creation of additional unit-related content.
Ensuring that each site is aligned with regional, network,
topic, and country priorities, as well as the Bank's web policies.
Preparing and maintaining a web editorial calendar in
coordination with regional, country and corporate communications staff.
Applying editorial process and approval workflows in the
Bank's web content management system.
Working with the regional units in writing and editing content
or commissioning specific content to be written by online writers or
staff elsewhere in the region and selecting content for translation.
Overseeing and providing direction to writer(s), online
producer(s), and others engaged in web publishing in the region.
Reviewing and editing content prior to web publication.
Reviewing and monitoring sites for quality and timeliness.
Establishing and managing key performance indicators and
reviewing web metrics reports; sharing results with the regional staff.
Overseeing user research and determining audience needs; acting
on audience feedback.
Developing online campaigns (content, marketing) to target key
audiences, and measuring success in achieving them.
Managing and contributing to social media activities developed
within the regional strategy.
The Regional Online Communications Officer supports the Senior
Communications Officer in raising the visibility and improving the
structure of online communications in the region, particularly by:
Translating strategic objectives for the region into online
communication action plans.
Implementing the online communication action plan, using social
media, multimedia, and other tools where relevant.
Implementing the region's multilingual online strategy.
Identifying opportunities for the region to use existing and
emerging online tools; providing support and one-to-one training for
current and emerging online communication channels.
Participating in related web governance groups to represent the
regional views, sharing knowledge, and ensuring good practices.
Advocating and articulating areas of change needed on the
Banks' website for the region.
Master's or Bachelor's degree in Communications,
International Relations/Public Affairs, Journalism, Marketing, Political
Science or other related disciplines, with a minimum of 5 years (with
Master's) or 10 years (with Bachelor's) of relevant experience.
A minimum of five years' experience in writing and/or
editing for the web.
Proven writing and editing skills, with a strong command of
English and Spanish, as well as ability to convey complex ideas in a
clear, direct, and lively style.
Full knowledge and applied work experience of social media
principles and web 2.0 technologies.
In-depth knowledge and understanding of project management
concepts as they relate to the implementation of complex,
Ability to initiate and manage a continuing editorial process
and to conceptualize and execute the online packaging of content.
Strong diplomatic, interpersonal, and teamwork skills;
demonstrated client orientation; sensitivity to working in a
Ability to problem solve, with strong investigative/research
Ability to work capably under stress and to juggle multiple
tasks within tight deadlines.
Experience working on cross-functional teams.
In-depth knowledge of development issues in Latin America and
Experience producing for the web (basic knowledge of HTML and
Experience in web analytics, search engine optimization, and
The World Bank Group is committed to achieving diversity in terms of
gender nationality, culture, and educational background. Individuals
with disabilities are equally encouraged to apply. All applications
will be treated in the strictest confidence.
This job posting is also available at
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