Eric, hope you don't mind me posting a request for help with an
academic (non-commercial) research project related to Web analytics.
I'm undertaking a PhD at the Macquarie Graduate School of Management
in Sydney Australia on the topic "Measures of Success for Corporate
Websites". I'm looking at the various ways companies determine the
success/ROI of their website, which includes but is not limited to
Web analytics. I have recently bought a copy of Web Analytics
Demystified and have read Jim Sterne's Web Metrics and Hurol Inan's
Measuring the Success of Your Website, but I need some practical
examples for my research. I'm looking for companies willing to
participate in a brief qualitative survey, which can be completed via
email and takes 20-30 minutes. If anyone is interested they can
contact me at ray.welling@...
and I can forward a more
detailed explanation, questionnaire and consent form. I'm also happy
to receive feedback and suggestions on the questionnaire itself.
Thanks in advance for your help.
- Ray Welling