Thanks for the post. You bring up two points in your message and I'd
like to address both.
With respect to ClickMap tracking on non-IE browsers, some years ago, a
automatic link tracking. However, for several years now, all major
browsers have had this support and thus ClickMap reflects activity from
all those browsers.
Regarding your question as to ClickMap's support of dynamic pages, I'll
address this through an example. Imagine, if you will, a news site that
has ever-changing links based on popular news stories. Further, let's
assume the first link on the page referenced "story 1" for a few hours
but then was replaced by a link referencing "story 2".
* For simplicity and ease of implementation, with absolutely no
additional tagging required, ClickMap is able to work in an
out-of-the-box mode. In this mode, it will track the links from the
aforementioned links to "story 1" and "story 2" *distinctly* (i.e.,
since they're two unique links, it'll treat them as such) and running
ClickMap on the page would display an overlay with metrics reflecting
the current links on the page (i.e., clicks on the link to "story 2").
Some customers want this behavior not only because of its
ease-of-deployment (since it is out-of-the-box), but also because it
provides an accurate representation of activity against the current
version of the page (i.e., the current set of stories being displayed).
* For flexibility and customization, ClickMap also supports a
custom mode. This would allow clients to multiple dynamic links to be
treated as one (e.g., tracking the specific "link slot" the stories all
share as opposed to the specific story's link). In this case, if our
customer wants to track clicks on the first link slot as opposed to
unique clicks on the specific story displayed in that slot, ClickMap can
also support this through some minimal tagging where an ID is associated
with the slot that the links to "story 1" and "story 2" resided instead
of to the stories themselves. Many customers want this behavior because
it reflects the page real estate activity regardless of the
There are some very useful white papers in the Omniture KnowledgeBase
(click the "Help" button inside SiteCatalyst) around ClickMap. Please
refer to those for much more detail on this topic; please also feel free
to call our LiveSupport group and they'd be more than happy to walk you
through deciding which approach makes sense for you.
Bassam T. Salem
Director, Worldwide Client Services Operations
801.722.7000 x 331 tel
550 East Timpanogos Circle
Orem, UT 84097
On Behalf Of Jaimie Scott
Sent: Tuesday, May 01, 2007 2:44 PM
Subject: [webanalytics] Re: Internal banner measurement
Before this thread I had never heard of the issue with Clickmap and
non-IE browsers, but I was told on more than one occassion by Omniture
that Clickmap has issues with dynamic pages and that is why the
Clickmap numbers do not necessarily agree with the other Omniture
data. Is this still the case?
--- In firstname.lastname@example.org
<mailto:webanalytics%40yahoogroups.com> , "Bassam Salem" <BSalem@...>
> Dustin & Colleagues,
> While the statement below around ClickMap used to be valid some time
> ago, please know that Omniture's ClickMap tool works on all major
> browsers. Please feel free to call our LiveSupport group if you'd like
> more detailed information. Thanks very much!
> Bassam T. Salem
> Director, Worldwide Client Services Operations
> bsalem@... <mailto:bsalem@...>
> 801.722.7000 x 331 tel
> 435.602.0712 cel
> 801.880.0384 fax
> 550 East Timpanogos Circle
> Orem, UT 84097
> www.omniture.com <http://www.omniture.com <http://www.omniture.com> >
> From: email@example.com
> On Behalf Of Dustin
> Sent: Thursday, April 26, 2007 12:42 PM
> To: firstname.lastname@example.org
> Subject: [webanalytics] Re: Internal banner measurement
> Importance: High
> Hi Pablo,
> I only use ClickMap for a general feel, not when more accuracy is
> needed. This is because ClickMap only measures the activity of IE
> users. IE is the only browser whose API supports tracking clicks by
> x,y coordinates and thus allows for a tool such as ClickMap.
> Unless you can show that your non-IE users behave the same as your IE
> users, you can't extrapolate a true number. A Stanford classmate and
> I did a project centered around this topic.
> So to answer your question is most likely no.
> Dustin Wallace
> SDN Web Analyst
> Sun Microsystems, Inc.
> http://java.sun.com <http://java.sun.com> <http://java.sun.com
> --- In email@example.com
> <mailto:webanalytics%40yahoogroups.com> , "Pablo" <pablonoej@> wrote:
> > Hi Lisa and Bassam,
> > Thanks for your responses. I will communicate with Omniture's
> > to try implementing this.
> > By the way, Bassam, do you think that Omniture's ClickMap would be a
> > good substitute for tracking internal links?
> > Regards
> > Pablo
> [Non-text portions of this message have been removed]
[Non-text portions of this message have been removed]