A Free-Reprint Article Written by: Marty Bradfield
Marketing Tip: A Google Adwords Strategy That Makes More Cents
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My online associates frequently give me a hard time, trying
to convince me that I give away far too much free
information... They tell me that I should keep more of my
more profitable strategies to myself -- well, at least
between us anyway... LOL
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Distribution Date and Time: 2010-10-26 10:00:00
Written By: Marty Bradfield
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Marketing Tip: A Google Adwords Strategy That Makes More Cents
Copyright (c) 2010 Marty Bradfield
Multiple Traffic Streams Report
My online associates frequently give me a hard time, trying to
convince me that I give away far too much free information...
They tell me that I should keep more of my more profitable
strategies to myself -- well, at least between us anyway... LOL
When I share many of my online marketing strategies with my
business associates, they pat me on the back and tell me how
clever I am... A few weeks later, they always report back that
the new tip or strategy that I had shared with them is working
and now making them money...
I will be honest... I do keep some of the best stuff for my own
use... But, I am a giving person, and I do share a lot of what I
Many people would prefer that I share only with them... But, if I
were really to keep the information to myself, I don't think
that I will be sharing those strategies with my online
The Real Reason I Share My Cutting Edge Strategies In Public
You may be shocked at what I am ready to tell you now...
I share these things with the public to build my reputation as a
purveyor of excellent information...
I do not worry that my technique will soon produce fewer profits
for me and my online associates...
What? Me worry?
I am not the least bit concerned that the gold nugget that I am
going to share with you today will lose its effectiveness, over
time, because I told it...
Why should I worry?
The truth is that I know that better than 99% of the people that
I share this information with will read it, tell themselves that
it is a brilliant idea and strategy, and then they will never do
a darn thing with it...
"You can lead a horse to water, but you cannot make him
I know from past experience that I can give away all of my best
ideas and most people will never do anything with them...
My favorite success adage is that "You cannot push a rope..."
Google External Keyword Tool
I am going to show you by example how this works...
It starts with the Google External Keyword Tool, which can be
found at: https://adwords.google.com/select/KeywordToolExternal
Just type Google External Keyword Tool into Google, and it is
usually the first search result...
There is a link in the upper right hand side of the page that
reads "Previous Interface"... Click on that link...
When the old interface loads, insert a keyword into the keyword
box and the captcha, then hit Submit...
In the old interface, there is a drop down box, just above the
suggested keywords and to the right... Click the down arrow and
load the column, "Show Estimated Avg CPC"...
In the new interface, add your base keywords and hit Search...
When the keyword suggestions are given, click the box that says
Columns in the upper right hand side of the results... Then check
the box that says, Estimated Avg. CPC and hit Save...
Once you have all of the necessary columns loaded into the search
results, you are going to pay close attention to two columns of
1. Estimated Avg CPC; and
2. Local Search Volume or Global Search Volume.
What To Look At In The Keyword Search Results
I picked "flowers" as my initial keyword query...
The most expensive Avg CPC (Cost Per Click) is "flower
delivery" at $9.02 per click... The second most expensive is
"flowers" at $6.20 per click...
The phrase "flower delivery" generated approximately 1.2
million search queries in June of 2010... "flowers" generated
the highest search volume, with 37 million search queries...
A Better Google Adwords Strategy
Here is where things start getting exciting... Although it is
kind of tough to get excited by facts and figures...
Between "flowers" and "flower delivery", there are another
six keyword queries in the Monthly Search Volume column...
Here are those search phrases:
1. florist - 7.5 million queries - Avg CPC $3.43
2. floral - 7.5 million queries - Avg CPC $2.07
3. bouquet - 4 million queries - Avg CPC $0.87
4. florists - 2.75 million queries - Avg CPC $4.31
5. bouquets - 1.5 million queries - Avg CPC $1.23
6. wedding flowers - 1.2 million queries - Avg CPC $1.23
Has it hit you yet?
Let me lay it out for you...
These six keywords by themselves generate an average search
volume of 24 million searches a month... Granted, it is not the
same volume as "flowers" by itself, but it is close to that
AND the average CPC on the set of six is $2.17...
Are you with me yet?
For what people pay to get the click for the word "flowers" by
itself, you could rank for six different keywords and get nearly
three times as many clicks for the same amount of money...
Against the most expensive keyword in the bunch, "flower
delivery", you can get exposed to nearly 20 times as many people
and be able to get four times as many clicks for the same money
Let The Silly People Wrestle Over The More Expensive Adwords
Those marketers who think that paying $6.20 and $9.02 for each
click on "flowers" and "flower delivery", respectively, are
going to make less money on sales conversions than you will,
because they are paying 2.85 to 4.15 times more than you are for
Let the silly people fight over those high traffic and high value
keywords; let them flush their profits down the toilet, while you
get that "less valuable" traffic that may convert at a smaller
percentage, but will still generate more profits than the big
In my buddy's case, he is in a market where people are paying
$13 per click on the top three keyword queries... I advised him
of this technique, and now he is paying an average of 25 cents a
click to get access to a volume of search queries that combined
is five times larger than the search volume for the top three
Not only does my buddy laugh hysterically when he pays his
Adwords bill, but he laughs like Santa Claus, "Ho, Ho, Ho..."
whenever he balances his books at the end of the month...
He laughs every month, nearly as hard as my wife does, when I
tell her that the reason she married me was that I was the best
looking guy she had ever dated...
I can hear her laughter echoing in my head right now... Make it
Marty Bradfield teaches the Basics of online marketing and
Cutting Edge Techniques used by online marketers, to develop lead
generation systems for new businesses. He recommends the 80-page
report that outlines 35 Proven Traffic Generation Techniques used
by professional marketers to build their online businesses:
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