New news from LEGO in reference to Mindstorms.
MINDSTORMStm and Harry Potter will continue
Due to certain misunderstandings about the future product policy of
LEGO Company, it is hereby informed that there will be no radical
changes following the company's new strategy.
Kjeld Kirk Kristiansen, owner and CEO, announced at the press
conference in Billund on Thursday a change of direction, including,
among other things, that the future growth strategy will not be
based on big, movie-related IP's such as Harry Potter.
This does not mean that the company will exclude that kind of
stories and themes, but just that the growth should be based on the
fundamental products, where sales do not to the same extent go up
and down, depending on whether or not there is a new movie this year.
The LEGO Company's core products are not only the original bricks
but also all other products which challenge children's
Hearsay has it that a product range like LEGO MINDSTORMS is no
longer in focus. This is not true. On the contrary, MINDSTORMS,
CLIKITS and BIONICLE are all good examples of products the company
wants to stake on.
For further information, please contact:
The LEGO Company
Director, Press Relations
Telephone: (+45) 79 50 65 79
--- In email@example.com
, David Calkins - RSA <dcalkins@r...>
> COPENHAGEN, Denmark - Danish toy maker Lego said Thursday it was
> $237.6 million pretax loss, the worst in the privately held
> Kjeld Kirk Kristiansen, chief executive and grandson of the
> said Lego's push to develop new products did not generate the
> Since it reported its first loss of $47.8 million in 1998, Lego
has been hit
> hard by increasing competition from the makers of electronic
toys. Under [just
> fired EVP Poul] Plougmann, the company reacted by expanding its
> offerings ... [including] its lauded Mindstorms series, high-tech
> are made of building blocks but can be controlled by personal
> The company now plans to stop making the electronics and movie tie-
> and return to its core mission: producing colored plastic building
> Anyone got a high-ranking contact at Lego?
> -David Calkins, President
> Robotics Society of America
> Silicon shall replace Carbon.
> The revolution will be automated.