Simple..Go offline!! which includes feature stories in
print & even on the idiot box media, if they ( online
firms) have strong messages coming across to their
audiences & not just a news peg!!
Create thematic representations by OB (i.e. public
events) to create enough buzz in the market as well as
dough for news in media circles. But mind on the
budgets of these online firms since these events shd
be conceptualized enough for the desired hype. This is
coz we'r still in nascent stages as in Indian
subcontinent and far away fm the scenario in europe &
the United States to be really effective.
Concepts have enuf media prospects in India!! No
limits. Positioning will take time and has a time
--- Smita Verma <commstratindia1@...
> Dear All,
> As we all have seen the drastic shift in the demand
> for Public Relations because of the high degree of
> Competition, a lot of enquiries for ONLINE COMPANIES
> have been flowing in. These online companies, as
> said, are from various industries including Helath
> Care, book store etc.
> The issue is how to position such companies and what
> are the media opportunities available, apart from
> talking about the trade USPs, and profiling of the
> spokesperson. What are the other Visibility
> oppportunities that can be converted into media
> prospect, which will result in increase in the
> ONLINE HITS.
> Thanks and Best Regards,
> Smita Verma