Ned, I don't see how the Obama-mercial was a bad PR move. Presumably,
more "Jane Six-Packs" would be waiting to watch baseball on TV that
evening, so scheduling the campaign's 30-minute special a half-hour
before the start of the game could be seen as a smart move.
Regarding being in or out of touch with the common voter: the opposing
campaign has made such a big deal out of Sam the Plumber because the
candidate himself is married to an heiress, has seven homes, and
ostensibly approved $150,000 for his VP's makeover.
Personally, my initial response to Wednesday's infomercial was election
fatigue. But that's just me hitting the wall after checking political
blogs, newscasts and radio shows multiple times a day for weeks on end.
I DVR'd the infomercial and YouTubed the ensuing TV interviews, so I'm
back in fighting shape.
Hopefully there will be a 12-step group for people like me after all
this is over. :-)
Lois Kirkpatrick, Manager
Marketing & Strategic Analysis
Office for Children
Fairfax County Dept. of Family Services
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