Still, it's a handsome prize package and a good resume credit.
And I think that the experience you had in a classroom context is
different - that was essentially an internship, a real-world
setting, where you're supposed to be abused.
I've done much volunteer PR work for worthwhile projects without so
much as a lousy t-shirt. That's not to imply the USPS is worthwhile,
since there's probably no better example of a 'who moved my cheese'
--- In firstname.lastname@example.org, Ned Barnett <ned@...> wrote:
> This is a great way for a cheap-a** company to
> get quality PR ideas on the cheap. When I was in
> college, the State of Georgia did the same thing
> (though it wasn't a contest - it was a class
> project) to help launch the Lake Lanier Islands
> resort. The class was divided into two teams -
> the State then co-opted the best ideas from both,
> and naturally botched their implementation. As a
> student in one of the groups, all I got was a
> grade, and a T-Shirt: "I created the PR campaign
> for Lake Lanier Islands and all I got was a lousy A" ...
> At 06:35 AM 2/9/2006, you wrote:
> >Postal Service Launches College Contest to Promote NetPost®,
> >Ship® and Direct Mail
> >February 3, 2006 (New York, NY) The U.S. Postal Service is proud
> >to announce the launch of the "P.R. Professional Experience,"
> >(www.usps.com/communications/prpe) a contest in which student
> >from colleges and universities in New York, New Jersey and
> >Connecticut compete to see who can devise the best public
> >campaign for the Postal Service's online products NetPost®
> >(www.usps.com/netpost), Click-N-Ship® (www.usps.com/clicknship)
> >Direct Mail (www.usps.com/directmail).
> >The Postal Service is looking for the Public Relations executives
> >tomorrow by stimulating creative ideas from students majoring in
> >Communications, Public Relations, Advertising, Marketing, Public
> >Affairs, Broadcasting, Journalism or English.
> >Participating students could win over $2500 in prizes sponsored by
> >Microsoft, JetBlue Airways and Travel Pro, and the chance to have
> >Grand Prize winning campaign featured in a future Postal Service
> >Public Relations promotion.
> >Tri-state student teams have until February 15 to send in their
> >Participation Forms. A one-page synopsis of the team's proposed PR
> >campaign must be postmarked by March 1, 2006 and received by March
> >6, 2006. Entries will be narrowed down to sixteen semi-finalist
> >teams, who will each develop and submit a public relations
> >that targets 18 to 34 year-olds. Those teams will be narrowed down
> >to six finalists, who will present their campaigns to a panel of
> >celebrity judges at an awards ceremony in May.
> >Prizes include Xbox 360's and a trip to anywhere JetBlue flies.