Two suggestions regarding your course work. First, read the book. Second,
ask your professor. If you are really interested in public relations and
want to learn, you have to make an effort to learn enough to ask informed
questions, not simply regurgitate what looks like open book questions from
Also, you might include your name at the end of your posting, run spell
check on your emails before sending them (spelling is important in
journalism), and consider how your overall message might appear to your
Charles A. Wood, APR, Fellow PRSA
President, Wood Public Relations
From: xox_lea [mailto:glitternstarz@...
Sent: Monday, January 17, 2005 7:44 AM
Subject: [prbytes] help needed...
Hi everyone, am new to this group, I really, really need help with
my PR assignments. I've never taken this subject before but this is
one of the modules that's in my degree course this yr. I'm majoring
in journalism. I hope maybe some of you here may be able to help me.
These are my assignment questions.
2,000 - 2,500 words.
"If you lose money for the firm, I will be understanding. If you
lose the reputation for the firm, I will be ruthless"
(Warren Buffett - U.S. investment guru and 2nd richest person in the
"Public relations is the management function that establishes and
maintains mutually beneficial relationships between an organisation
and the public on whom its success or failure depends"
(The late Professor Scott M. Cutlip, a world-reowned U.S. pioneer in
public relations education and author)
Define the term "reputation" and "management of mutually beneficial
relationships" and describe the role of the modern-day PR
practitioner in these contexts.
Evaluate and reconcile the above statements, and explain how
symmetrical communication can contribute to the reputation and
success of the modern-day Businness Corporation, supported with a
practical local or international example.
1,500 - 2,000 words.
Choose an organization in your community that practices functionary
PR, or one that doesn't practice PR. Based on your knowledge from
the course, propose a plan to implement excellent PR practices
within that organization. How would you go about it and what
activities would you recommend?
I find these questions really tough, will really appreciate any help
I can get! Thanks a lot :)
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