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, "Prime Point Srinivasan"
> I am making a presentation on podcasts in one of the Indian
> Can any one help me with the podcast statistics at global level.
> people are podcasting and likely listners for such podcasts.
> Which country is in the top for production of podcasts and
The US, at least for English language. (China may also be a large
producer, but those would be Chinese and likely invisible to those
searching amongst the English speaking web.) Population size has a
lot to do with it, but also many of the services are designed for
the US. I have no idea what the per population leader would be.
And even though I live in Canada, I use US servers (Internet
Archive, Blogger and Feedburner) so it would appear that the podcast
is coming from the US. Podcasts from many other countries could
appear the same. (Especially Canada. There are many Canadian
businesses using US servers and domains.) Because a podcast could be
downloaded to or from foreign servers, it's extremely difficult to
get accurate data.
Surprisingly, I also get quite a few downloads from France, but I
don't know if they're because of a server or proxy located in France
that's being used by people outside France. It's possible that many
Europeans are using a French ISP service. (I really don't know the
European Internet layout, so it's just a guess.)
It's also nearly impossible to work out exactly how many people are
podcasting. Not everyone who podcasts uses the same systems. Many
podcasts aren't even listed on iTunes. (Only one of mine is.) Many
may have also done a podcast in the past but are no longer doing
any. Many just let their podcast fade, so after a number of months
it's uncertain if the podcast is still going or not. And many have
done only a few episodes and given up. So any number you come up
with has to be defined and is probably inaccurate anyways.
Last I heard, iTunes was claiming over 100,000 but I've also heard
that there's over a million podcasters. Although, if you cut it down
to those producing seriously with a podcast a month or more that
number drops. It also drops when you cut out those who have been at
it less than a year and may be getting less than a hundred downloads
It's sort of like asking how many writers are in the world. On what
scale do you measure? By those who have had books published? Short
stories? Articles? Poems? Whether or not they were paid? Internet or
print? So there's no way you could ever get relyable answers for
those questions. And the numbers are changing all the time.
If I had to give arbitrary numbers, based on what I've seen I would
say 25% for the US (with possibly 10% of that from other countries
like Canada), 5% for Canada, 5% for the UK, 5% for Australia and 60%
for all other countries. But those are nothing more than guesswork
and likely inaccurate. It's going to take more work than just asking
> I read somewhere that Obama has also started using podcasts for his
> campaign. To what extent, podcasts are playing a role in US Prez
There have been a few Obama podcasts listed amongst the top podcasts
on Zune for a while, although I don't know how many are official.
They did seem to get them added when Zune wasn't adding any other
Of course there are many other reasons why podcast listeners would
support a Democrat, so it's likely his podcast had little to no