Builder Magazine highlights Real Estate Podcasting firm "What I Want
Podcasting" as a a Change Agent.....
(read the full article here )
Podcasting to promote homes and stay in contact with buyers
"I don't consider myself a technophile, but I believe in technology
as a point of differentiation," says Forsum, who also thinks
technology could reduce his region's marketing costs by up to 20
percent. Based on initial responses, there's certainly buyer interest
in getting information that can be downloaded onto portable MP3 and
Arianna Barrios, the Western region's marketing director, notes that
a month after its launch, the microsite for the podcasts
iTaylorWoodrow.comhad logged 11,000 unique visits and signed up
2,000 subscribers, who automatically receive podcast updates as they
Taylor Woodrow and other firms have been using the services of What I
Want Podcasting, a firm whose specializes in integrating podcasting
and online video into companies business operations...