This was in the Trib thursday and can be seen on their website. No
mention of doo doo.
Steel City Con promoter to sell pop culture show
By Ron DaParma
Thursday, November 20, 2008
It's not for lack of success that Dominic Alessandria has decided to
sell his popular Steel City Con toy and pop culture convention business.
In fact, a relocation this year from the ExpoMart in Monroeville to a
larger space at the Pittsburgh Indoor Sports Arena in Harmar helped to
make the most recent event in late October one of the largest in the
show's 19-year history, he said Wednesday.
The three-day show had more than 200 exhibitors displaying items at
more than 500 tables -- about 100 more than recent shows at the
smaller Monroeville site -- said Alessandria, who is seeking buyers.
He is the sole owner and promoter of the convention, which he runs two
to three times each year through his company Orangestone Promotions
Inc., based in Ross. He said the shows have attracted between 3,000
and 4,500 people each.
At the Harmar site, it has more than 90,000 square feet of space to
display such items as new and vintage toys, comic books, sci-fi/horror
toys, and television, movie and sports memorabilia. That's about three
times the space it had at the ExpoMart.
"The show next year will celebrate its 20-year anniversary and is the
largest of its kind in Pennsylvania and one of the top five shows in
the country. But for personal reasons, I think it's time to move on,"
Alessandria, who once served as general manager for a major retail
department store, said he has decided to pursue another opportunity in
retailing that he declined to disclose.
Steel City Con is a profitable business, drawing revenue from gate
receipts and fees charged to vendors for table space, he said, without
"The show is priced to sell quickly," Alessandria said. "Typically
when a company sells a business the asking price is usually four to
five times the annual revenue, but I'm only seeking a price equal to
less than one year's revenue."
He declined to disclose an asking price. But more than 30 parties have
already contacted him, Alessandria said.
"I think people will be interested," said Kelly Simon of Kelly Simon
Promotions in Westmoreland County.
Simon produces a number of home, law enforcement and other trade shows
at the Laurel Highlands Event Center at the Westmoreland Mall Annex at
--- In firstname.lastname@example.org
, "axxinjaxxin" <axxinjaxxin@...>
> Do you think Steel City Con is in deep doo doo? I do.
> Here's the message I got from the promoters:
> Steel City Con
> TOY, COMIC & POP CULTURE CONVENTION!
> BREAKING NEWS!
> PITTSBURGH INDOOR SPORTS AREA (PISA)
> SHOW HOURS:
> FRI 2-7pm , SAT 10am-5pm, SUN 10am-4pm
> GENERAL ADMISSION IS ONLY $10
> 3 DAY PASS ONLY $20
> BREAKING NEWS!
> BREAKING NEWS: Orangestone Promotions, Inc., has announced a
> search for a new owner of the STEEL CITY CON!
> ARE YOU INTERESTED IN OWNING ONE OF THE TOP 5 TOY & COMIC CONVENTIONS
> IN THE UNITED STATES?
> The Steel City Con is nationally recognized for being a premiere
> convention in the world of pop culture.
> CAN YOU AFFORD TO BUY THIS SHOW? The answer is YES. Typically when a
> company sells its business the asking price is always 4-5 times the
> annual revenue of the business. Since the current owner has an
> opportunity that he would like to immediately pursue the asking price
> will be LESS THAN ONE (1) year revenue which quite frankly is a steal.
> For all the details you may contact us with the information below.
> Most of you have been to the Steel City Con and have seen the massive
> crowds, the huge amount of dealers, the great events and amazing
> selection of celebrities! This is a great investment!
> PLEASE DON'T WAIT ... CONTACT US TODAY!
> If you are interested please contact us at info@... or
> (412) 213-0224
> Please note: Serious Inquires Only.