Dear Colleagues, Am forwarding following message for your kind information. Using this opportunity, we also wish to apprise all the members that as per ourJul 1, 2007 1 of 1View SourceDear Colleagues,
Am forwarding following message for your kind information. Using this opportunity, we also wish to apprise all the members that as per our previous discussions and agreed way forward, finally we were able to highlight Community Radio issue in different events and meetings in Pakistan. There is increasing awareness about enormous potential of this technology and how it can be extremely useful for sustainable development contributing to an open information society.
Now with the help of few experts, a policy paper has been developed, which will be shared with you all in a few days for comments. We plan to print this policy paper for dissemination purposes. Your kind feedback will be a great help to do this effectively.
Best wishes and regards.
AMARC conducted in a 2006 a long-range worldwide participatory action
research seeking to identify the barriers that limit the potential positive impact of community radio and explore ways to increase the effectiveness of community radio in achieving poverty reduction, development objectives, inclusiveness and democracy building in local communities. Please find the final report at http://evaluation.amarc.org
The evaluation process highlighted that communities have sought in community radio a means to express their own issues, concerns, cultures and languages. Community ownership of the media and participation in programming has led to communication processes that have effectively empowered local actors to achieve poverty reduction, forward development objectives, encourage inclusiveness and participation, peace building, good governance and accountability. AMARC and other stakeholders have contributed strongly to the expansion of scattered CR experiences into a dynamic and diverse global sector of broadcasting that has become an alternative to commercial and state owned media, which often neglect representation of the poor, the marginalized particularly women. AMARC plays a leading role in the worldwide CR movement for its perception of what CR should be, for its accumulated expertise and the extension of its network of more than 3000 members from 110 countries.
The evaluation process has pointed to the lack of proper enabling legislation as the single most important barrier to increased ffectiveness of CR social impact. It has also revealed the rich experience of CR movement and the need to encourage exchanges of best experiences in order to better highlight CR social impact. There is need for appropriate tools and indicators to evaluate CR social impact that go beyond information dissemination indicators or small project impact in individuals. Some specific experiences point to the need for further research on how to increase the effectiveness of CR. To do so, the most important challenge is to embed participatory monitoring and evaluation across the CR network.
The last AMARC 9 World Conference of Community Radio Broadcasters held in Amman Jordan in November 2006, received the first findings of the evaluation process and defined strategic lines of action for 2007-2010 seeking to reinforce the CR movement by removing barriers and establishing conditions for increasing its effectiveness.
(see http://www.amarc.org/index.php?p=Strategic_Plan-2007-2010&l=EN )
AMARC challenge for the next months and years is to disseminate and continue discussion on the findings and to embed within our network the need to evaluate how can we further the potential of the CR movement to make a better world possible. There is also the need to better coordinate AMARC strategies and activities at the international, regional and country levels within the CR movement and with civil society partners. AMARC bodies have started joint coordination efforts in that perspective.
Secretary General, AMARC