Media Fail to Report Cost of Campaign Promises
Network coverage of presidential campaigns ignores the high price tag of
many candidates' proposals for taxpayers.
Business & Media Institute
1/30/2008 2:32:19 PM
Campaign promises are a rite of passage for presidential hopefuls. If
you can promise enough people you'll give them what they want, you just
might have a chance at getting elected. But how much do these promises cost
and how would we pay for them?
Amid calls for an emergency economic stimulus package, presidential
candidates called for cash handouts. But the network news shows by and large
ignore many of the policy proposals put out by the campaigns aimed at
securing votes and spending taxpayer money. And when they do mention such
proposals, very few questions are asked about where the money will come
"Well, I think that it's important for us to make sure that we get as
much money as quickly as possible into the pockets of hard-working
Americans, understanding that, you know, we have finite resources," Sen.
Barack Obama (D-Ill.) said on the CBS "Early Show" January 27.
Obama's reference to "finite resources" seems ironic, considering he
leads all presidential contenders in proposed new spending with a whopping
$287 billion, according to a new
> report from the National
Taxpayers' Union Foundation.
Fellow Democrat Sen. Hillary Clinton (N.Y.) trails him with $218
billion in proposed new spending. Republican candidates come in much further
behind. Former Arkansas Gov. Mike Huckabee has proposed new funding totaling
$54 billion. Former Massachusetts Gov. Mitt Romney proposed $19.5 billion
and Sen. John McCain (Ariz.) has proposed nearly $7 billion.
Few of their proposals have been examined on the broadcast news
outlets, however. Only Clinton's $110-billion-per-year health care plan
received any real scrutiny in the last six months.
Other proposals - including several ideas for economic stimulus,
Obama's $10 billion to help Americans who borrowed more than they could
afford, Clinton's support for universal pre-kindergarten and $50 billion in
AIDS relief - were mentioned, but reporters didn't bother to ask where the
money would come from.
The answer, of course, is: you! The government pays for its programs
with taxpayer money, so increased spending must be met with either cuts from
other programs or finding ways to increase government revenue, like raising
But reporters routinely missed opportunities to investigate stimulus
proposals. When Obama talked about his plan to "put forward a $10 billion
fund to focus on helping families that . have been induced into mortgages
that they can't pay" on ABC's "This Week" January 27, host George
Stephanopoulos didn't bother to ask Obama how he'd pay for the fund.
When Obama told Harry Smith of the CBS "Early Show" that "it's
important for us to make sure that we get as much money as quickly as
possible into the pockets of hard-working Americans" January 27, Smith
didn't probe further to find out how much money Obama was talking about.
Clinton's $62-billion economic stimulus package - including an
emergency housing crisis fund, heating oil subsidies and expansion of
unemployment benefits - came up on NBC's "Meet the Press" January 13. "I've
proposed a very vigorous package of economic action that I think would, you
know, forestall and maybe, hopefully mitigate against what is going on in
the economy," Clinton said. Host Tim Russert told Clinton, "You don't pay
Can the 'Bush Tax Cuts' Pay for Everything?
Of the hundreds of programs promised by the various candidates, only
Clinton's health care plan stood out as worthy of "extensive" media
scrutiny. Announced in September, Clinton's universal health care plan would
require businesses to provide insurance for employees and require insurance
companies to sell it.
It would also cost taxpayers $110 billion every year. Clinton made it
clear she would help finance her health care plan by "rolling back" the Bush
tax cuts, amounting to a massive tax increase. But she had to admit that
wouldn't cover it all. Some journalists took note.
"Clinton puts the cost at $110 billion a year, with a combination of
tax credits and tax hikes for those making $250,000 or more helping to
defray the cost," Jim Axelrod reported on the September 17 CBS "Evening
"Watchdog groups and legislative sources said it is impossible to know
whether the money from the about $55 billion in tax cuts from the wealthiest
2 percent of Americans will be available for a president to spend on other
priorities," Christina Bellantoni wrote in The Washington Times Sept. 20,
Other questions about Clinton's health care plan were also raised.
"Your plan costs more than anybody else's. It runs out at more than
$100 billion a year and relies very heavily on rolling back the Bush tax
cuts," Harry Smith said on the September 18 "Early Show. "That's sacred
ground for Republicans."
"Good Morning America" host Diane Sawyer asked Clinton September 18,
"Can you realistically keep it at 100 billion?" Clinton responded,
Clinton wasn't the only one putting out questionable explanations for
funding her promises.
"Mr. Obama this week said getting rid of Mr. Bush's tax cuts would fund
his proposed $85 billion in tax cuts for the middle class. But his $50
billion health care plan is also funded by the Bush tax cuts and
cost-savings measures," Bellantoni wrote.
Anne Kornblut of The Washington Post mentioned Obama's apparent
double-talk in a Sept. 19, 2007, brief, noting his promised tax cuts though
"he earlier said he would use those funds for his health-care program."
The vast majority of the programs in candidates' platforms seem to have
gone unnoticed in the media. Some examples:
* Obama, whose $287 billion in promises eclipses the other candidates,
promoted a 'Zero to Five' plan to spend $10 billion every year on expanding
Early Head Start and Head Start programs and providing child care for
working families, among other initiatives. None of the networks mentioned
Obama and the Head Start program or his "Zero to Five" initiative label in
the last six months.
* Obama has proposed doubling foreign aid to $50 billion over the next
five years. Only one story in the last six months has even mentioned Obama
and foreign aid at the same time - it was an interview with Republican
candidate Rep. Ron Paul (Texas).
* Clinton has supported helping "working people earn enough to support
their families and help them save for the future" to the tune of $7.5
billion over the next five years through the Unemployment Insurance
Modernization Act. The networks haven't mentioned it.
* Clinton proposed $1.75 billion annually to extend paid medical leave
to guarantee seven sick days per year and ensure access to "affordable, high
quality childcare" in the workplace. Not even a blip on the network radar
* Romney has proposed spending $200 million over the next five years
to increase safety standards on things like imported food and toys. Even
with all the coverage of Chinese toys tainted with lead, broadcast TV didn't
mention Romney's spending proposal.
* Romney has also supported spending $5 billion over 10 years to fund
stem cell research. Tim Russert asked Romney about stem cell research on
"Meet the Press" December 16, but the issue of Romney's support for funding
wasn't part of the discussion.
* NBC's Ron Allen mentioned on the January 14 "Nightly News" that
Romney supported a "huge $20-billion investment in the struggling auto
industry," but failed to question the candidate on where the money would
come from. Even when reports mentioned the price tags of some of the
proposals, they rarely investigated the source of funding.
Blips on the Radar
Even the few times spending proposals were covered they received
little, if any, follow-up.
Clinton's own campaign ads have touted her support for a national
pre-kindergarten that would provide money to states so they could offer free
or low-cost pre-k programs. The NTUF estimates the program will cost $35
billion over five years.
The networks have mentioned "Clinton" and "kindergarten" more than a
dozen times in the last six months, but mostly in the context of Clinton's
attack on Obama for writing an essay in kindergarten about wanting to be
Clinton included her proposal in an August debate, but no one reported
on it after that. The only time in the last year that it's been mentioned on
the network news was by Matt Lauer on the "Today" show. He did ask Clinton
how should would pay for the program.
Clinton said she would "rearrange our priorities" and mentioned "a long
list of expenditures that I would certainly not continue, a lot of corporate
taxes, a lot of loopholes that need to be closed. And also, we're spending
more than a half a trillion dollars without paying for the war in Iraq."
A November 30 CBS "Early Show" segment referenced Clinton's support for
$50 billion in AIDS relief without mentioning how she might pay for it.
Bob Schieffer, host of CBS's "Face the Nation," on January 27 asked
Giuliani how much a catastrophic insurance fund would cost.
Even the candidates themselves have noticed the media's failure in
reporting on the exorbitant costs of their opponents' promises, as well as
the candidates' failure at explaining where the money will come from.
"Senator Obama puts out a lot of his policies without paying for them,
about 50 billion, as we have calculated," Clinton said on "Meet the Press"
January 13. Her veiled plea for more coverage of her opponent's proposals
seems to have fallen on deaf ears at the broadcast networks.
But at least one print journalist agreed - The Washington Post's media
columnist, Howard Kurtz. Explaining how journalists haven't really gotten to
Obama, Kurtz noted one of the candidate's speeches was "saturated with
"There was no discussion of how he would pay for all this, other than
to say his health-care plan would be partly financed by ending the Bush tax
cuts for the wealthiest 1 percent of Americans," Kurtz wrote January 28.
"Back in November and December the print media was doing a fairly
decent job of analyzing the proposals of the candidates," NTUF Senior Policy
Analyst Demian Brady told the Business & Media Institute, "but once January
hit and voters started actually going to the polls and speaking, out the
horserace coverage has dominated the reporting of the race."
But Brady said he was hopeful that the reports from NTUF would be "a
good reminder to the media and the voters" of the promises candidates are
making and the costs associated with their proposals.
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