Today's Notmilk Parade
Parade Magazine has a circulation of nearly 36
million, with over 78 million readers. This
magazine is found as an insert in 330 Sunday
newspapers throughout America.
The full-page, page 9 color ad in today's
December 1, 2002 issue cost the Hershey's company
$767,500. That's quite a bit of money Hershey
invests to sell their milk chocolate, America's
number-one most addictive food. See:
On page 18 of the same issue, Parade posts their
"Intelligence Report." Here is what Parade
writes about diabetes:
"Type-1 strikes without warning, usually before age
21. It's caused by antibodies attacking the pancreas,
and its costs are high-up to $60,000 per year to
treat the disease and its complications. But new
studies in Finland suggest that babies who are 100%
breastfed are less likely to get the disease."
Parade reports the news in their Intelligence Report
but does not invest further intelligence in the
analyses of their own profound statement.
If babies who are 100% breastfed are less likely
to get a disease caused by an antibody, why not
examine the food that non-breastfed babies are
drinking. A population of Type-1 diabetics can
be traced to milk proteins, the food antigens
which cause antibody production.
More than ten years ago (7/30/92), the New England
Journal of Medicine reported that bovine serum albumin
is the milk protein responsible for the onset of diabetes.
That same month, the American Academy of Pediatrics
suggested that cow's milk protein may be implicated in
the pathogenesis of diabetes mellitus and advised USDA's
Committee on Nutrition to clarify whether cow's milk is
ever appropriate for children and whether or not infant
formulas that are based on cow's milk protein are
appropriate alternatives to breast milk.
Three months after news broke about the milk-diabetes
link, Scientific American wrote:
"The National Dairy Board's Slogan, 'Milk. It does a
body good,' sounds a little hollow these days."
What has kept American consumers and practicing
physicians from universally accepting the same truth
reached by scientists and their journals?
Millions of advertising dollars, that's what. Television,
newspapers, magazines, all participate in the feeding
frenzy nurtured by cleverly invested dairy dollars.