LORD OF THE RINGS WON'T PLAY IN NATIONS LARGEST THEATER CHAIN
In the kind of BS business decision that Hollywood is infamous for, New
Cinemas, the power behind LORD OF THE RINGS: THE FELLOWSHIP OF THE RING
RUSH HOUR 2, has changed its exhibitor contracts to such a noxious
that those films will not be playing at several theater chains. Chief
the chains boycotting the release of RINGS is Regal Cinemas, the
largest theater chain.
The problem comes from New Line's recent change to what are called "firm
term" exhibition contracts with theaters. Under the old system, still
by studios like Paramount, Disney and MGM, studios and theater owners
decided on the split of cash from movie releases once the movies were
and both studios and theaters knew how well they would perform.
Firm term contracts require the cash ratio be set before the film is
released. Along with New Line, DreamWorks, Warner Bros. and Sony have
to firm term releasing. It was this firm term releasing that had many
theaters taking a bath when movies like GODZILLA tanked at the box
comparison to what was expected.
As this is an ongoing fight, it is possible, according to the Hollywood
Reporter, the problems will be worked out before the films are released.
not, you better check to see if the only theater in your town is Regal,
if it is. find somewhere else to see RINGS.