"It's "CLEAR" To Me, How About You?"
BY; Jimmy Stix (www.jimmystix.com)
April 10th 2003
As I read the "Wall Street Journal" article on Clear Channel, I could
not help but wonder?
I Wonder if Clear Channel really sees the Big picture? I wonder if
they really know what's going on in COUNTRY? I wonder if they really
care? Why do I say this?
When the Chief Operating Officer Mark Mays, makes this statement
before the U.S. Senate Commitee on Commerce, Science and
Transportation in January, that it's play lists are driven listeners
tastes and desires, largely determined through audience research
performed by it's stations, and that the company (Clear Channel)
takes it's role as a steward of the public airwaves very seriously,
and doesn't want to jeopardize what it considers to be an important
Now, I first want to say here, so there is no misunderstanding of
what I am about to say, I do not have anything personal against
anyone in Clear Channel, or any of it's affiliates.
I just have an observation that may help them continue to show a
willingness to put our COUNTRY in a direction that all, Americans who
love country music will be happy with. And I'm sure they will agree,
that's what they want as well. Right?
To get back now to the statement made to our U. S. Senate Committee
The research they make is limited to mostly audience determination,
and they use this to base, what direction their play list will go
in. Who they will play on the public airwaves, and who they will not
play. Is this a true system gauge to go by, in order to know what the
American Country Music lovers want to hear on Radio, and see on TV?
After all, it's been said by me, many, many times over the past 14
years, that "New Country Radio", (And this is more than just Clear
Channel "New Country Radio" I'm talking about here) Their Audience
is not the majority of Country Music Lovers. Why? Because the
majority of country music lovers are not listening to "New Country
Radio", even though they would love to listen to the FM Country Radio
In other words, "New Country Radio" (And that includes Clear Channel)
is missing a great deal of country music that belongs on radio, and
the majority of country music lovers in America are not getting to
The audience research you make, are not getting to the massive
country people who are upset that radio has forgotten such artist
like all the Legendary Stars. These stars are still on the major
markets with brand new releases. Your audiences make up just about
ten percent of the American Country Music lovers here in the USA.
When you say that teens in America do not want to hear the older
stars and their music, even their brand new releases, can you see you
are wrong about that?
All ages of country music people out here want to hear the country
music legendary stars, especailly their brand new country music.
How important is it to "New Country Radio" that you provide the best
listening experience for all country people in America?
Clear Channel Radio CEO John Hogan announced; "Strong relationships
with artists and record labels are a priority for our
business,".....................and provide opportunies for us to
create better ways to market and promote music for all concern."
All concern? Well, we hope so Clear Channel, for everyone's sake,
here in America, where we never want to segregate it's people in any
area of life. United we stand, and divided we fall, isn't that the
American way? Of course it is.
Will Clear Channel, and other companies that own radio stations with
a country format, really reach out to all the country music people to
bring us the best possible listening experience for all Americans,
young, and older?
Only time will tell, right?
After all, nobody wants to see Clear Channel suffer, not even me.
You could truely qoute me on any part of this article gang,
especially the following.
I guarantee if Clear Channel, and other "New Country Radio", FM
companies, would only research beyond their Audiences, they will
find that the majority country music lovers do, they do, want
the "New Country Music" on the "Airwaves" that the Legendary Stars
have on the major markets right now, and these stars have many more
releases planned for the future.
And to add to that, the strong relationships with artists and record
labels are a priority for Clear Channel's business, and we could only
pray, it's with all artists, and record labels, here in America.
Because so far, the only artists and record labels having a strong
relationship with Clear Channel, and other "New Country Music" radio
stations have not, included the Legendary Stars and their label
I stand by my statement gang, that any radio station that calls
themselves COUNTRY, and who do not play the brand new releases from
such legendary stars, are not COUNTRY! They can not be.
Prime time COUNTRY radio without our legendary stars and their brand
new music, is like having the CMA AWARDS SHOW on TV every year,
without our legendary stars as a part of the show. It's just not the
American Country music show without these seasoned stars. The
legendary stars who are still alive, like the great JOHNNY CASH,
deserve the major attention of every American country music Lover
now, and in the future.
And to say that your country music audience do not want to hear the
brand new country music coming from all the legendary stars, is like
saying, I, Jimmy Stix, don't like the young new stars that are on
your stations now. And that's stupid! It's stupidity that
misunderstands the truth. What is truth? The truth is, every person
who says they love country, loves the legendary stars! And we, the
country people want to hear these stars!
So you see, even your present audience, who love country music,
right? Do want to hear the legendary stars' brand new releases, they
must, if they truely love country music here in America they do? Why
wouldn't they? What would be their reason not to?? I'd like to hear
it, and everyone reading my article would like to hear their reasons
too, don't you gang?
Yes! We love the older country music of the legendary stars, even the
ones who have past away. And when your stations play these songs on
weekends, we love it! We are not looking to have these country songs
It's the brand new releases coming from all the living legendary
stars, like the GREAT JOHNNY CASH, that we want on prime time radio!
Mr Mark Mays said in the WAll Street Journel, that his company takes
its role as a steward of the public airwaves very seriuosly, and
doesn't want to jeopardize what it considers to be an important
Well, Mr Mark Mays, we will trust that you will see to it that the
legendary stars and their brand new releases get on the prime time
airwaves soon, for it is to all of our best interest that you do so.
_______________________________end of article.