Bronxville, NY - Bruce Friedrich, Vice President of PETA, People for
the Ethical Treatment of Animals, the largest animal rights
organization in the world, will guest speak at Sarah Lawrence College
during a free event open to the public.
The event is scheduled for Friday, November 10, 2006, at 12:30 PM in
the Heimbold 202 Visual Arts Center Auditorium.
Bruce Friedrich has headed up some of PETA's most successful campaigns
to help animals as Vice-President, International Grassroots Campaigns,
for PETA. He ran PETA's campaign against McDonald's cruel
factory-farming and slaughter practices, forcing the fast-food giant
to become the first corporation in U.S. history to adopt farmed-animal
welfare policies. Burger King and Wendy's followed suit after
similarly hard-hitting campaigns. When Bruce moved on to grocery
chains, Safeway became "Shameway" and another aggressive campaign
forced another corporate giant to commit to improvements.
No stranger to controversy, Bruce devised the "Got Beer?" Campaign,
which "encourages" college students to drink beer instead of milk; a
series of billboards and advertisements focusing on the fact that
eating chicken and other meats causes impotence and makes meat-eaters
fat; and JesusVeg.com, which tells Christians that eating meat "mocks
God" by treating His creatures cruelly. Bruce even streaked outside a
meeting between President George Bush and the Queen of England with
"GoVeg.com" painted on his back. Bruce's campaigns have generated
record numbers of visits to PETA's Web sites, headlines across the
country, and outrage in the meat and dairy industries.
Bruce's endeavors caught the eye of the editors at Details magazine,
which placed him at the number five spot on their list of the "50 Most
Influential Men Under 38," beating out Tiger Woods, Leonardo DiCaprio,
and Justin Timberlake, among others.
Paul Shapiro of the Humane Society of the United States writes, "No
one speaks more forcefully and persuasively about the case for
veganism than Bruce Friedrich. His talks are important to hear not
only for our meat-eating friends and family, but for those of us in
the movement who would like to improve our own advocacy abilities as
This event is hosted by Students Promoting Awareness of Animal Rights
(SPAAR) of Sarah Lawrence College:
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