Wallace Theatres closes art houses
The Wallace Theatre chain, abandoning its experiment with art house
movies at Restaurant Row, will start this weekend to use the nine
screens there for budget-priced showing of films that have just
wrapped up their premium-priced theatrical releases.
This means that when a new movie's full-price run at other theaters
in Honolulu appears to be played out, the film will be shown at
Restaurant Row for 50 cents before 6 p.m. and $1 in the evening.
Portland, Ore.-based Wallace is already doing this at Kailua, Keolu
and Kress Cinemas in Hilo.
Theaters make most of their profit from food and drink sales, not
ticket prices. Art films shown at Restaurant Row in recent months
seemed to draw patrons who did not spend much at the food
Wallace's larger rival Consolidated Theatres still shows art films at
the Varsity Twins, a block down the hill from the main campus of the
University of Hawaii, though a developer has proposed razing this
historic theater for housing and retail. Art films are also shown at
the Honolulu Academy of Arts.