I know many of us use Last.FM, so this update is interesting.
Sent to you by Hashim via Google Reader: Last.fm Launches Video - Aims
To Be The MTV Of Web 2.0 Age via Read/WriteWeb by Richard MacManus on
May 09, 2007
Online radio station Last.fm is adding a video section to its site this
week, enabling users to create their own personalised video channels -
similar to how users can already create radio stations based on their
music tastes. Last.fm is partnering with major and independent labels
for this. The company also claims that the quality of videos on its
site "will be significantly higher than that of YouTube", with audio
encoded at 128kbps compared to YouTubes 64kbps.
Initially it will be mainly independent labels featured on the video
Last.fm - such as Ninja Tune, Nettwerk Music Group, Domino, Warp,
Atlantic and Mute. However among the rosters of those independents are
brand name artists like the Arctic Monkeys, Moby and Aphex Twin.
Last.fm has also made partnerships with big labels like EMI and Warner,
along with "over 20,000 independent labels". Presumably videos from
those labels will be added soon. All of this seems to be basically an
extension of their existing radio music agreements - from which Last.fm
has access to more than three million music tracks. Last.fm is hopeful
of adding other big labels, particularly Universal and Sony Music
Group. Negotiations are in progress now on that front.
What's most intriguing about this move is Last.fm's long-term goal for
video. Last.fm aims to eventually offer its users personalised channels
from "the largest legal catalogue of music videos on the web." And in
case that's not clear enough, their press release concludes with this
"Last.fm aims eventually to have every music video ever made on the
site, from the latest hits to underground obscurities to classics from
When I read that, I immediately thought of Last.fm as the Web 2.0
version of MTV! That certainly seems to be their goal, and good on them
for setting their sights so high. The fact they have at least a couple
of big labels on board already (EMI and Warner, both of whom already
have agreements with Last.fm regarding radio music) and they seem to be
in good negotiations with others (Universal and Sony) indicates that
it's not an impossible dream. The Web 2.0 age needs a new form of MTV,
so why not Last.fm to provide it!
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