If you hear talk about people achieving high payments per click with AdSense, remember that's only part of the story
. For high TOTAL revenue, you also need lots of page views
and a high click-through rate
Here are some ideas on how to achieve those three things:
If you're starting afresh designing a site specifically for AdSense
revenue, you'll want a simple design that makes it easy to paste
Google's code into a square, horizontal or vertical space on the site.
For experienced webmasters, that's easy.
To increase your click-throughs, design a simple, uncluttered page
with the AdSense ads displayed prominently. Simplicity of design is
REALLY IMPORTANT when you're aiming for high click-through rates. Why?
Because the ads are much more likely to catch the eye and catch the
Use white space
, to help the AdSense ads pop into view.
Where possible, use ads high on the page
. They catch visitors' attention.
AdSense ads usually attract more clicks. Google says:
"The sizes we've found to be the most effective are the 336x280 Large Rectangle, the 300x250 Medium Rectangle, and the 160x600
Wide Skyscraper. Keep in mind that while these ad sizes typically
perform well, you should use the size that best complements your pages."
Experiment with borderless ads
high on the page. (You can create borderless ads by setting the border
color to the same as the background color. Look in your AdSense control
panel under "Ad settings".)
Try placing AdSense high in the left-hand column
. This often works very well because people reading web pages start at the top left of the page.