In a message dated 10/17/02 7:16:25 AM Eastern Standard Time,
> Wed, 16 Oct 2002 10:01:37 -0700
> From: "C.J. Hayden" <CoachCJ@...>
> Subject: Re: HELP!
> Marie, you and I talked by phone after you sent this message yesterday
> about some ideas for how to price training programs. If you put together a
> structure that works for you with the beauty salon and your other client,
> it would be great if you could share it with us.
Well, I've got the Beauty Salon and I'm talking to a Tupperware Group.
Basically, what CJ and I talked, (and I'm going to simplify) is that for a
variety of reasons, she can't TELL me what to charge. It's "suggested".
There are the two kinds of workshops.
One is the 3 hour (to be broken up in either one session or two) teaching
session. With a suggested retail price.
The Second is the class plus weekly coaching. with a higher price.
Since the Beauty Salon Owner was footing the bill, I wanted to make it
reasonable for her. I also, wanted the job. : ( I also knew that there
were several people who really couldn't afford to pay are a huge fee to take
So I took the pricing structure and gave her a 25% discount because she was
filling a room for me and the price was frozen if she did the workshop before
December, booking after December meant only a 20 % discount. (I didn't have
to sell each individual person) Then because there were 13 people and the
last three were the receptionist, and two assistants. I gave her the option.
Of the price with the 25% discount based on 10 people with the "option" of
having 13 people in attendance.
Needless to say, she's ordered some books and we are good to go. BIG SMILE.
I talked to some Tupperware gals and some Mary Kay gals as well. With them I
offered an individual price per person, but again, offered $10 off if they
booked before December, with them, I packaged it with a book.
Basically. I looked at the suggested price and offered them a discount that
allowed them to feel like they got a deal and allowed me to make the sale. I
also threw in an incentive, you hire me before a certain date, and you get an
additional bonus. I also allowed in the Salon deal, a way for 3 of the
smaller people, to attend without crunching the Salon owners budget. As I
get better, and more well known, the discounts will diminish somewhat.
Now to get the lawyers!!!
Best to you,
Marie Sultana Robinson
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