I have only just had time to view the ad and I agree
that it does appear to depict a guy in cutoff shorts
who is supposedly a 'slacker' being transformed by AM
college into a pristine businessman type.
Personally, I think it would be pointless to do the
letter drive as the damage is already done, but at
least we can comfort ourselves that people on the
whole seem to be warming up to us on the CRITMAS
Why don't we all just continue to show people that
cyclists have busy interesting lives too and the only
difference between us and the unconverted is that our
lives are more fulfilled, we have a better work-play
balance and are less stressed than your average
--- Leslie Kuo <leslie@...
> Hi cyclists,
> I was reading the NH Register online when I saw an
> ad that shows the
> legs of a cyclist with a good-looking bike, with the
> words "Change
> your routine, change your life". Intrigued, I
> watched the animation,
> hoping for a pro-cycling message.
> Instead, I found that the cyclist was the "before"
> in a before-and-
> after type ad.
> I can't believe going from cycling to a buttoned-up
> lighted office is an improvement.
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