Senior Brand Manager
Riverdeep, a leader in Educational and Consumer Software is
searching for a Senior Brand Manager to join our staff.
Summary of position:
Develops and oversees execution of brand strategy and tactics to
achieve profitability goals for education products. Conducts product
and market research to analyze market demand as well as
opportunities for the assigned products. Develops and implements
related product marketing plans and creates budgets for products. Is
the Core Curriculum evangelist within the company.
At this level is accountable for the high profile product launches
and campaigns across all sales channels: direct to schools, direct
to consumer, retail, OEM, value and international. Owns the brand
positioning, pricing, packaging and distribution strategy and can
guide other Marketing Managers and Associate Marketing Managers in
their marketing efforts. Creates and implements marketing plans and
prepares budgets for products. May negotiate pricing of media
services with vendors and media houses as appropriate. Sets revenue
and profit objectives for their product. Develops business
strategies and plans to meet objectives. Identify resources to
implement the required plans. Act as a decisive thinker and business
manager capable of motivating teams.
Essential Duties and Responsibilities include the following.
Manage two brand managers
Work closely with management to determine business objectives
Identify and recommend product positioning and communication
Conduct business reviews and forecasts, which include analysis
of sales, pricing, category/competition and profitability.
Develop marketing plans for product lines with increasing scope
against both new and established product conditions.
Leverage and track market performance applying both internal
and competitive contexts.
Anticipate category conditions and recommend product line or
business building initiatives.
Apply strong financial context to decision making.
Recommend product pricing and volume forecasts based on market
conditions and internal contributions, gains and shortfalls.
Develop on-going relationships with Operations, Sales, Research
and Development, Public Relations and Product Marketing to address
opportunities or issues as they arise.
Develop promotional strategy and drive implementation with
Sales, Operations, Finance, and Marketing teams. Evaluate the
results of channel activities and promotions.
Anticipate and influence any cross-market and cross-channel
Follow up as appropriate in result evaluation with Channel
Initiate and help develop consumer and trade related marketing
Represent the consumer in all teams or projects.
Participate and/or lead special projects as assigned.
Establish and manage budget for respective line(s).
Analyze market and technology trends to determine product gaps
and develop product upgrades or extension strategies.
Anticipate additional product needs utilizing new or existing
Lead the development of the product design, positioning
statement, feature/benefit set, promotion plan and package design,
as well as establish necessary consumer research for any new efforts.
Work closely with development teams to ensure on-time market
Develop and drive profit and loss parameter approval for
Work with Creative Services to design and create product
packaging and collateral materials.
Initiate and direct product launch plans and assist in
evaluation and execution of consumer and trade related marketing
Ensure timely analysis of performance and identify any
additional efforts needed to ensure in market success.
MBA with marketing emphasis or equivalent relevant experience
in Brand or Software Products preferred.
Education industry experience a major plus
Five plus years of business experience in a customer-focused
Demonstrated knowledge and application of marketing principles
Demonstrated capacity to view global issues while meeting
Experience working in a deadline-oriented environment with high
attention to product quality.
Hands-on experience with brand or business management basics,
product positioning, budgeting and/or packaging required.
The Riverdeep family represents more than 50 years of expertise in
the education and productivity industry. To our flagship product,
Destination Math, we have added four of the most respected names in
education: Logal, EDVantage, Edmark and SmartStuff and have
integrated them into a rich, online learning experience that
includes math, science, language arts, critical thinking, social
studies, early learning, and special needs. In addition, we have
added The Learning Company and Broderbund products. The Learning
Company brings to Riverdeep its outstanding education software
brands such as Reader Rabbit, Carmen Sandiego, ClueFinders, Oregon
Trail, Mavis Beacon Teaches Typing and Zoombinis. Broderbund
publishes and distributes some of the all time best selling consumer
software such as The Print Shop®, PrintMaster®, 3D Home
Architect®, and Family Tree Maker®.
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