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Why Sales Without Marketing is DUMB
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I remember when I first started out in sales I used to set
up a meeting and I would get there and the person sitting
across from me would be like: "Well, convince me" ... and
I would be like a telemarketer on steroids trying to show
them why I had the best solution in the world for them. Can
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Distribution Date and Time: 2010-10-05 10:00:00
Written By: Scott Bywater
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Why Sales Without Marketing is DUMB
Copyright (c) 2010 Scott Bywater
Copywriting That SELLS
I remember when I first started out in sales I used to set up a
meeting and I would get there and the person sitting across from
me would be like:
"Well, convince me"
... and I would be like a telemarketer on steroids trying to show
them why I had the best solution in the world for them.
Can you relate?
I started out as a cold-call salesperson and a cold call
telemarketer, so that's all I knew.
And while it does work... while it is a numbers game...
it is NOT the most effective way to sell.
And over the long term, you shouldn't be running all over town
talking to unqualified prospects who have this "convince me"
energy about them.
Instead, you should...
CONVINCE THEM BEFORE YOU GET THERE
And how do you do that - that's right, through marketing and
For instance, if I was selling a web design service what I would
do is create a report called something like:
"The 7 Mistakes You are Making With Your Advertising Right Now -
and How They are Costing You a Fortune"
And then I would have a paging service take the call ... a
distribution house mail out the report...
... and a handful of letters after that... followed by a series
of emails like this one.
And then those interested... those people who were predisposed to
deal with me...
Would call me. And they would be interested. And in order to talk
to me I would charge them for that initial phone call.
And do you know what would happen -
My conversion rates would go up.
My time would not be wasted.
And my clients would get a better service because I wouldn't be
wasting my time with people who weren't predisposed to deal with
But here's the question:
Do you have the discipline to implement this? Do you have the
courage to charge for your time?
Or will you say...
"I don't have the time"
And will you then think...
"How can I charge for my first consultation. Nobody else does"
Yes, that's right and that's why the average small business
owner earns crap money.
If you're sick and tired of dealing with people who don't
appreciate your product or service... who don't respect your
time... and of chasing your tail dealing with people who aren't
predisposed to dealing with you, then I urge you right now to
make the commitment to...
LEARN HOW TO MARKET YOURSELF - NOT JUST SELL
The good news - you can get started for peanuts at:
And the first lesson alone will show you how to write that lead
generation ad to get the ball rolling.
As a direct response copywriter, Scott Bywater strives to educate
business owners on how to generate more leads, get more of the
"right type" of customers, differentiate themselves from their
competition, and convert their leads into sales via his
underground and "outside of the box" strategies. You can get his
copywriting and marketing tips delivered to your inbox via his
eye opening "Copywriting Selling Secrets" newsletter available at
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