Everyone - thanks for all the responses. Great discussion. I just
wanted to follow up and (for what it's worth) let everyone know that
my team has decided not to pursue the introduction of personas at this
point. We agreed with many on this list who felt the impact was low
relative to the time investment. We're doing other things to bring
focus to our users - such as usability test briefings and group design
sessions where our design leads mentor our development staff and of
course advocate for our user base.
That said, I do think there is value with personas. Obviously many of
you use them with good success, and they've been helpful for me in the
past as well. Two main things drove our decision to not pursue them:
1)The context of Agile - time/resources are scarce & 2)It seems the
archetype personas are easiest to create but better for marketing and
other stakeholders. More detailed personas that focus on detailed
tasks & come accompanied with use cases or scenarios are better for
developers (our audience in this case) but take longer to use.