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Title: How To Find a Social Media Marketing Strategist and Avoid Scammers
Article URL: http://www.submityourarticle.com/articles/easypublish.php?art_id=117301
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How To Find a Social Media Marketing Strategist and Avoid Scammers
One of the biggest marketing trends in the area of Internet
marketing is using social media to get traffic and awareness
about your business. Most business owners want to use social
media for their business and start to look for help but the
problem is that it seems everyone is touting themselves as
a social media consultant. It's hard to figure out who to
trust when everybody claims that they're the expert.
So how do you figure out which consultants to work with?
First, you need to separate from the people who walk their
talk and the people who just talk. Anybody can use social
media sites but have they used it to promote their own
business and for their clients? Ask the consultant on how
he personally used social media as well as for references to
Next, you need to find a consultant that knows how to use
the different social networking sites to its fullest
capacity. Using Facebook is much different from using
Twitter or maintaining your own blog. There are different
strategies that need to be put into place in order to build
a following and communicate with them. Likewise, you'll
have to set up different things for a blog such as
commenting, RSS subscription, social bookmarking features,
Third, find out if the consultant can measure the results.
So you've set up a Facebook and Twitter account but did it
really translate into sales? Some businesses are looking to
communicate through multiple channels but small businesses
need to turn their marketing into profits. You need to find
an expert that knows how to use these mediums to bring in
Fourth, look at their presentation from their portfolio,
personal site, and background. A qualified consultant
should have a good portfolio for you to look at, a well
designed professional site, and can verify any experiences
they had working with well-known clients or businesses.
Fifth, ask them what they'll be doing to help you make the
most of social media. You want to get an idea of what's
involved. Find out what their plan of action is and what
kinds of services are being offered. You should also read
some articles on social media from a trustworthy source to
see if the consultant knows what he is talking about.
In conclusion, you have to be careful about hiring
consultants that claim to be social media experts. It seems
like everyone is trying to jump on this trend and make a
profit out of business owners that want to use social media
to move their business forward.
Go through the steps outlined in this article and verify as
much information you need in order to make a solid decision
and hire the right person. Hiring somebody that is
qualified and has delivered results can really help you
utilize social media to its maximum capacity.
About the Author:
Duncan Wierman is an Ex Software company CEO turned Real
Estate Investor and Internet Marketer. Duncan teaches how
real estate agents and investors can take their business to
new levels using creating marketing methods to promote their
business and get more leads. Get your free 14 day internet
marketing e-course at : http://www.duncanwierman.com
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