Preparing a World Streets Profile We are always interested to welcome well written articles that report on outstanding groups and programs dealing withMessage 1 of 1 , Jun 27, 2009View Source
Preparing a World Streets Profile
We are always interested to welcome well written articles that report on outstanding groups and programs dealing with problems and solutions in our chosen sector, looking out for tools and approaches that have potential very broad, hopefully universal application. probably the best points of reference to guide your submittal is the content of Streets. Beyond that considering authors are invited to check out the contributor notes here.
It's a big world out there as you know are there are literally thousands of groups and programs who are doing their bit to advance the sustainability agenda in our sector. If for instance you simply scroll down on the left menu to our listing of hot links to key organisations and programs working in our area, you will see more than a hundred of them. And if you click to our Knoogle New Mobility knowledge base, you will see that we have scanned and included more then twelve hundred.
Against this rich backdrop, we are inviting World Streets Profiles from selected organizations and programs around the world whom we regard as important players in the push toward sustainable transportation, sustainable cities and sustainable lives, and about whom we figure our readers will want to know more. Some of these profiles will report on the work, accomplishments and offerings of international organizations and NGOs, others regional or cooperative programs, outstanding projects, and yet others quite local activities that nonetheless to our mind represent interesting models for study and possible replication in other places. Activist university, research and specialized consultancy groups will not be immune to our interest either.
And yes, we shall also from time to time be profiling private sector groups whom we see as potentially part of the solution. There is certainly wide scope for profiles where there is evidence of their strong commitment to the sustainability agenda. But at the same time, dear reader, be sure that we will not be doing any greenwashing in these pages. No time for that.
In short we are looking for reliable information and inspiration for the hundreds of readers coming to Streets each day from more than 40 countries around this troubled planet. We want them to come away from their read of your profile pleased to know more about you and your work, and better yet with a few ideas about some things that they might now be able to look into or get to themselves.
A typical profile runs anywhere from 300 to 3000 words. However please bear in mind that you probably will have the reader's full attention no more than five to ten minutes. (At least not for the first piece that will be placed on line. There is place for links to more for those who wish to dig deeper.)
You certainly have figured this out for yourself, but let's just for the record run down the list of the kinds of things that our readers expect to see covered in a profile:
• Who you are
• What you do
• How you got started
• How you do it
• Why you do it
• How you pay for it
• How, if at all, do you work with others
• Where to turn for more background and details on your work, possibly useful tools and reports, accomplishments, etc
• What you intend to do in the future
And if you have any good graphics or photos that help the reader to get a better feel for your project, that can be very useful.
The idea is for our authors to be collegial and frank with their peers. So share with the reader too some of the outstanding lessons you learned, possibly at times a bit painfully, through your hands-on experience, just in case the reader is interested in trying or replicating all or some part of your approach. Your counsel as to potential problems, bottlenecks, and things to avoid/provide in advance for will be precious. And if you have at any point run into problems and had to change course, back-peddle or otherwise figure out how to cope, I am sure that our readers will be grateful to hear about this as well. They have to know how hard it is . . . but also to understand that with adequate preparation, monitoring, adaptability, energy and brains on their part it can be done.
From a reader perspective:
Bearing in mind that our readers are smart people coming from many countries around the world and with a wide variety of backgrounds and experience, we try to provide for them articles which are highly readable, informative, and which look at whatever it is from their perspective.
We invite you to start by considering our readers and what they generally are looking for when they come to Streets. Information and inspiration in about equal parts I would say. And if possible all that to be written in an engaging way, bearing in mind that they are busy people and there is a lot of competition for their time and attention. Bear in mind too as you draft your piece that your readers come from many different places, live and work often in very different cultures, and more than half do not have English as their first language, meaning that we really do try to avoid too familiar usage, insider jokes, and slang.
Questions? Suggestions? Nominations? This is the place to come:
Eric Britton, Editor
| editor@... | +331 4326 1323 | Skype ericbritton
Posted By Eric Britton to World Streets at 6/26/2009 05:50:00 AM