with a recent review in Time Magazine and interviews including "The Kathleen Show.
His latest article on Dairy Cows is featured on The Huffington Post where there have been more than 500 comments so far
where he exposes the disingenuous "Happy Cow" advertising nationwide campaign proclaiming that "Great milk comes from Happy Cows.
Happy Cows come from California." Ironically, the ad was filmed in Aukland, New Zealand. John has joined with PETA in a lawsuit that
challenges the Milk Board's ads as unlawfully deceptive. Unfortunately, there is not much hope of winning even though humanity and the
truth are on John & PETA's side because the California Milk Advisory Board is the marketing arm of the California Department of Agriculture,
a government agency and, in California, in a truly Orwellian twist, government agencies are exempt from laws prohibiting false advertising.
John also mentions that PETA has erected billboards throughout the state that read: "California Cheese Comes From Miserable Cows."
John documents the truth about the plight of dairy cows in California in his Huffington article and welcomes everyone to make comments to
let the public know there is interest and concern for the plight of dairy cows, human health consequences from factory dairy farms, eco-hazards
from crowded farming practices, and unfair government approval of false advertising.
San Francisco Vegetarian Society