Thursday, May 31, 2007
The 2008 Presidential Race
Bill Schneider, CNN
Charlie Cook, The Cook Political Report (Invited)
Carl Cameron, Fox News (Invited)
What It Takes to Win
Speaking on what it takes to win elections from the standpoint of a
legislative leader with the responsibilities of overseeing more than
100 races a cycle, representative Perzel will cover the basic
components of a sound, hard fought campaign, what he looks for in a
campaign organization and the basic grassroots components that take a
borderline campaign to the victory circle.
Representative John Perzel, PA House of Representatives
Creating Your Campaign Strategy
Doc Sweitzer, The Campaign Group
Lunch (on your own)
No Retreat, No Surrender
Congressman Tom DeLay, Former House Majority Leader
Federal Regulations and Your Campaign
The Bipartisan Campaign Reform Act (BCRA) and the Communications Act
create a maze of complicated federal regulation for anyone involved
in the electoral process. The FEC has issued complex regulations and
taken action in important areas such as electioneering
communications, coordinated expenditures, political activity on the
Internet, and who qualifies as a regulated political committee.
States are also regulating in such areas as "robo-calling." Legal
experts will discuss how to use these complicated provisions to the
benefit of your campaign and how to steer clear of problems.
Gregg Skall, Womble Carlyle
Larry Norton, Womble Carlyle
James Kahl, Womble Carlyle
Speaking to Win
The key to continued success is the candidate's ability to
effectively communicate his or her message to a large audience. This
session will address how to communicate in a way that will lead to
John Davies, DAVIES
Rising Stars Networking Reception
Sponsored by: National Association of Broadcasters (NAB)
Friday, June 1, 2007
When Worlds Collide: Ethical Principles vs. Real World
Considerations in Elections
Congressman Vic Fazio, Former DCCC Chairman
The Internet is No Longer Just Tubes and Wires
In 2007, blind faith in traditional media is a recipe for defeat.
Find out what you need to know to stay ahead of the curve and
leverage the power of the Internet for your campaign.
Joe Trippi, Trippi & Associates
A Micro Targeting
You have a personal contact budget that's adequate, but only if you
can reach the right people. How do you determine what voters to
target? New micro-targeting techniques use statistical modeling
techniques to get the most bang for your voter contact buck!
Gerry Tyson, The Tyson Organization
Ken Strasma, Strategic Telemetry
B Polls and Pollsters
Focus Groups and Tracking Polls
Every day during the campaign season is filled with new information
from focus groups and tracking polls... some useful and some
worthless. In this session, learn how to find valuable data and
discover how to frame your message. Hear why pollsters matter and
learn about the difference between surveys your pollster conducts and
that which a media organization conducts.
Jef Pollock, Global Strategy Group
C On the Radio
Creating Effective Radio Spots
The radio has been a long-time force in campaigning. Learn how to
make this medium work for your candidate, by creating a spot that
gets the message to the listener in the most effective manner.
Jeff Haley, Radio Advertising Bureau
Bart Robbett, Robbett Advocacy Media
D - Calling All Councilmen, Mayors and Judges
Winning Nonpartisan, Local, State and Judicial Elections
Small does not always mean easy. Learn how to strategize for small
and state level elections, and create a winning campaign.
Gail Garbrandt, Bliss Institute
Brett Sciotto, American Strategies
A Video Killed the Radio Star
Effective Political TV Spots: The Strategy Behind the Winning Spot
Everyone remembers the Willy Horton ads from the 1988 presidential
race. In this session learn how to make your candidate's message just
as effective, with and without the scare tactics.
John Brabender, BrabenderCox
Matt MacWilliams, MacWilliams Kirchner & Sanders
B Online Advertising
Direct mail, television and radio are important, but come see why it
makes sense to add an integrative online component to existing
Larry Ward, Political Media
C Communicating with Your Constituents
Elected officials are bound by tight restrictions in their
correspondence with constituents. Find out from the top constituent
contact firms in the country what it takes to communicate effectively.
Kira Lieberman, Strategic Consulting
Amber Bagwell, Winning Directions
D - Stroking Your Enemies
Reporters are human too, but you wouldn't know it by the way they
cover some campaigns. Find out how to talk to the press in a way
that engages them and protects your interests.
James Pindell, Boston Globe
Tony Bawidamann, The MWW Group
A - Money Does Not Grow on Trees
Fund Raising Techniques & Strategies: Event Fundraising
Campaigns rarely succeed without serious fundraising. In this session
learn how to run a successful high-profile event to bring in the
B Managing Campaign Information
More than a Shoebox Full of Index Cards
Campaign managers are increasingly responsible for handling massive
amounts of sensitive data. How do campaigns deal with protecting,
manipulating and enhancing their lists?
C - Phone Home
Telephones for Voter ID, Persuasion, Recruitment and GOTV
The telephone has been a necessity in effective campaigning for
decades. It can be used to flag potential voters, measure attitudes,
or to try and push them in a certain direction. In this session learn
how to get the most out of this classic campaign tool.
Liz Welsh, Executive Communications
Don Powell, Powell Phones
D - Media Buying and Cable
Cable TV advertising is easier and more effective than many believe.
Find out what everyone needs to know about cable advertising.
Kyle Roberts, Smart Media Group
Kevin Kirchner, MacWilliams Kirchner & Sanders
Tim Kay, NCC
A - Give and Take and Take and Take
The Fundraising Plan: Step-by-Step
The only way a political campaign can move from idea to reality is
with money. Fund raising is integral to a campaign; it adds fuel to
the machine. In this session hear how to implement a winning fund
raising plan from the ground up, from day one to retiring your post
Nancy Bocskor, The Nancy Bocskor Company
Kim Scott, ConklinScott
B Painting a Picture
Direct Mail: From Concept to Design to the Voter
With the never-ending clutter in potential supporters mailboxes,
direct mail pieces face fierce competition. Good pieces must have
what it takes to capture the attention of the voter. This session
will focus on what information to include in a direct mail piece and
how to make that content visually appealing enough to reach the voter.
Ed Traz, thetrazgroup
Rich Savage, Media Directions
C Finding Voters and Votes
Using Voter Files
You've bought your voter list. Now what? How do you effectively
target certain voters and what new tools are available to win your
Frank Girolami, Labels & Lists
Robert Blaemire, Blaemire Communications
D Polling: True or False?
Top 10 ways to get misleading polling results
Ever wonder if you can believe what you're reading in the polls in
or from your pollster? Find out the key sources of error
in polls, how to spot them, and how to make sure your polling doesn't
include them. This session will draw on examples involving real (and
in some cases, well-known) polling organizations and researchers.
Craig Charney, Charney Research
Sponsored by: BrabenderCox
Saturday, June 2, 2007
A - Time is Money and Money Wins Elections
Campaign Budgets: How much items cost and negotiating with
In this session learn how to plan a campaign budget that assures that
money goes to and comes from all the right places.
B Campaigning after the Worst
Hurricane Katrina and the 9/11 attacks were two of the worst
catastrophes in American history, and they dramatically affected
local elections. In this session, you'll learn how candidates
navigate the problems and emotions that are created during such
tumultuous events and how campaigns adjust.
C - Diggin' For Dirt!
Opposition Research How to find it, how to use it
Nothing says "gotcha" to an opponent like finding good dirt. In this
session learn how to find information about your opposition and how
to leverage it effectively to boost your own candidate's campaign.
Jason Stanford, Stanford Research
D- Targeting Voters and Getting Out that Vote
You can spend hours promoting yourself as the most viable candidate,
but it is useless if the people don't vote. Learn how to target your
voters and get them to the polls on election day.
Tony Parker, The Parker Group
A - Disaster Control; How to Manage Mistakes and Win
Nobody is perfect, including you or your candidate. What do you do
when your candidate is faced with a scandal? How do you use lawyers
effectively on a campaign? When is ending your campaign better than
facing the truth? Find out from the experts, who have dealt with
scandal head-on, and won.
Tony Bawidamann, The MWW Group
Jim Spencer, The Campaign Group
B - Selling an Elephant to a Donkey
Persuasion Direct Mail Creative Ideas
It is not easy to change the mind of a voter. In this session learn
to create a persuasive direct mail piece that will help nudge swing
voters to your side.
Liz Chadderdon, The Chadderdon Group
Randy Kammerdiener, Majority Strategies
C - Making Friends and Stroking Your Enemies
Building Your Organization and Developing Coalitions
It is hard to get elected without the support from the right friends.
Fostering relationships with community leaders can help the smallest
campaign get off the ground. In this session learn how to make the
right friends in your community, and how to deal with your enemies to
ensure that a campaign is successful.
D All About The Benjamin's
Fundraising on the Internet
No one can deny the power of the almighty dollar in a campaign. With
the advent of Internet campaigning, it is easier than ever to raise
money, but the key to effective online fund raising is communication
with your supporters. Learn how to effectively begin communication,
continue it, and how to initiate contact.
Ravi Singh, Electionmall Technologies
A Hispanic Media Buys/Strategies
If your campaign plans to wins Spanish-language voters, do not miss
B Television Advertising
When is the most effective time to run ads? How effective is cable
television advertising? When do you go negative? Why is negative
advertising so effective when voters claim to disapprove of it? How
to buy, when to buy?
Marius Penczner, Penczner Media
Ondine Fortune, Fortune Media
C - I'm a Star and Everyone Loves Me
Appearing on Television: How to Hold Your Own
Television appearances can make or break a campaign. Everyone has
seen disastrous clips of candidates on television. Learn how not to
be "that guy/girl" and ace every television appearance.
D Is Your Campaign HD Ready?
Marcel Weider, Policomm
Lunch (on your own)
A - The Low Hanging Fruit
Requesting money from Special interest groups
Special interest groups exist for one purpose, to promote their
agenda. Getting contributions from them is easy, as long as you
promise to support their agenda. They exist to get people elected who
will help them, and they will help you. Learn how to ask them for
help, the right way.
Kim Scott, ConklinScott
B Automated Calling
What does it take to deliver your campaign message effectively with
an automated call? What's a waste of money and what's a good use of
limited campaign dollars and voters' goodwill? What do you have to
know to stay on the right side of rapidly changing state
Steve Nathan, DNA Communications
Tony Dane, Tony Dane & Associates
C Newspaper Advertising
A "must" for many campaigns, learn how to effectively use newspaper
advertising to send a message to likely voters and win your
campaign. What works? What doesn't?
A - International Consulting
What does it take to be a successful political consultant in the wild
world of Latin American and Eastern European politics?
B Organize, Mobilize and Succeed
Grassroots: How to use the intern effectively
One of the most important divisions of a successful campaign is its
grass-roots effort. Effective campaigns understand the importance of
working from the ground up- campaigning locally is a key factor in
every election- big or small. This session will discuss how to
organize a successful grass-roots wing of a campaign and how to turn
it into one of a campaign's most valuable assets.