For me it is clear that Matt, as many others do, jumped on the social
marketing train to promote his business and from a marketeer perspective he
did a really smart move.
Since recent my wife has a Twitter account and on a daily base she gets
emails that people are following here.
As it turns out over 90% ! of all new followers are businesses, when the
first message arrived for a very short moment I thought, are they really
interested in what she is doing ? are they wanted to show the world that
there business has a social face ? Why are they following here ?
I can be naive from time to time but in this case I am not, for sure few of
them are socially involved but to me it seems that the majority of them are
just infiltrating the social networks for commercial purposes and this fact
alone feels like an abuse of a social network.
I dont like this and for me this is reason enough to never join Twitter or
any other social media network.
If you have a Twitter or other social network account then I hope you are
happy with it, but when you are running a business then I hope you realize
that there are people like me who are not happy with your social network
@Matt, this is not a personal attack on you but this is how I feel in
general about the infiltration of businesses in social networks.
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