On 10/12/2010 3:00 AM, Hans wrote:
> Sorry but that is absolutely not true. VFM Leonardo produces virtual
> In some cases it may be from media provided by the clint/ hotel but in
> most cases I guess they produce the whole tour together with their 2
Maybe it is a matter of perspective, but to me you are demonstrating my
point. Tour content is primarily produced by others, whether by official
partners or by freelancers they may hire or they will take content
supplied by their clients. Where VFM makes it's real money is the
hosting. It is an ongoing stream of revenue. Everything else is there to
get to that end result though I'm sure they make some profit along the
way. That is how they described it in an email some years ago.
But, this is really all missing the point from my perspective. I don't
wish to belabor it any more. Take from the study what you can of value.
Use it to help you in you business if you wish. VFM certainly will. And
if anyone chooses to reject it out of hand, that is their choice.
Personally I think VFM's 2005 double blind study done with Omni hotels
was far more useful for the purpose of proving effectiveness. Although I
feel VFM itself didn't fully understand their results. This current
study is more effective in identifying the selling opportunity. I found
something I can use and am thankful VFM made the study generally available.
One final thought. The study as reported is certainly not perfect. It
would have been more revealing, for instance, to see separate results
from those who had deployed rich media vs those who planned to. Actual
experience vs. hoped for results may have been more revealing from my
standpoint. At the same time, those results may have been too
fragmented. Not all hotels use all the rich media at the same time and
would therefor have a basis to compare one against the other.
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