Great cite, Gerald!
Three cheers for Dwiggins the Enlightened ;-)
At 4:56 AM +0000 20 03 07, Gerald Lange wrote:
>Back in 1928, the beloved W. A. Dwiggins actually addressed this
>existential question in his book _Layout in Advertising_:
>"What type does the architect of advertising elect to use, and why?
>That question is the acolyte's invariable first prayer for
>enlightenmentphrased always in one of the various voices of despair
>what type shall I use? The gods refuse an answer. They refuse
>(sacrilege though it be to say it) because they do not know."
> > The March 2007 issue of The Atlantic Monthly features a reading list
>of type related books: "The Next Existential Question: What Font?" by
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