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The Missing Element
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I was having dinner with my extended family last night and
they were talking about why some businesses in their
franchise are more successful than others. And you know what
it all really boils down to: the successful businesses know
how to sell. But there's actually three elements to a
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Distribution Date and Time: 2009-11-02 10:00:00
Written By: Scott Bywater
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The Missing Element
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
to touch on a really important point most people (including
myself, until recently) don't get.
You see, I've always thought the most important aspect of
business was marketing.
And I still believe that.
For instance, I was having dinner with my extended family last
night and they were talking about why some businesses in their
franchise are more successful than others.
And you know what it all really boils down to: the successful
businesses know how to sell.
But there's actually three elements to a successful business.
1. Understanding marketing such as what you'll learn at
2. Thinking: coming up with new ideas. Focusing your business on
the 20% of things that really matter. Planning and scheduling.
But the element most people miss is...
So what exactly is The Push?
It's the ability to make things happen. It's not leaving to
yesterday what needs to be done today. It's setting deadlines
and sticking to them. ... because if you don't have some element
or person in your business who's constantly pushing, things
simply don't happen all that quickly.
In business, I believe "going with the flow" is a recipe for
disaster because you've got no control where the flow is going
to take you.
Makes sense, right?
For instance, I've been talking about creating more products for
over 12 months.
I know that there is plenty more that I can give. But I've been
so busy writing copy for my clients that I haven't made time.
But now it's time to bring the "pusher" into play and create
the time no matter what.
And that's one of the things I've noticed with the most
successful business people I have met.
The fact they are great marketers and thinkers is a given.
But the one thing that seperates the most successful from the
also rans is their ability to push for things to get done.
So don't just get your hands on
and master the art of
getting new customers.
Learn how to "push" as well so you can make it happen.
Scott Bywater is an income boosting, results focused direct
response copywriter and the author of Cashflow Advertising and
More Customers Made Easy. His popular ebook "7 ways to get more
customers" has been downloaded by over 8,247 business owners over
the past five years. You can get your hands on it by heading on
over to http://www.copywritingthatsells.com.au/
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