Superb newsletter from Wharton Business School that provides access to the thinking of some of the top business minds on issues ranging from finance, ventureMessage 1 of 1 , Sep 10, 2001View Source
Superb newsletter from Wharton Business School that provides access to the thinking of some of the top business minds on issues ranging from finance, venture capital, and strategy to entrepreneurship, technology and marketing. Free, but requires registration at
August 29-September 11, 2001
Employers Face Sticker Shock on Health Costs
As Labor Day marks the change from summer to fall in the U.S., employers are entering the season when they get their first look at proposed premiums for employee health insurance. This year, employers are getting a shock. Premium renewals for HMOs are rising significantly - by as much as 50% - as are plans by companies to share some of these costs with employees.
Will Consumers Be Willing to Pay for Their Formerly Free Lunch on the Internet?
Now that many web operators have admitted the failure of advertising-based models that relied on attracting visitors with free content, the next step is charging for access to information. The question for content providers is whether they can persuade Net users to pay for services that they are accustomed to receiving for nothing. Talk about a tough sell.
Leadership and Change
If Affluenza Strikes, Take Naps and Stop Consuming
Choose one: a slight pay raise or a shorter work week. If you chose the former, you may be suffering from what authors John de Graaf, David Wann and Thomas Naylor call "affluenza," which is both the name of their new book and a reference to America's worship of economic expansion. As in more shopping malls, bigger homes and more bankruptcies, both monetary and spiritual. Affluenza, our reviewer says, is a riveting, terrifying and inspiring analysis of what ails contemporary America.
Pay-for-Performance Trade Promotions Can Ease Friction Between Manufacturers and Retailers
Durk Jager, former head of Procter & Gamble's U.S. operations, recently characterized the existing trade promotion system between manufacturers and retailers as "impossibly inefficient." Wharton marketing professor David Bell and Xavier Dreze from UCLA's Anderson School of Management, couldn't agree more. Their solution is a variation on a relatively new type of trade promotion known as "pay-for-performance."
Ice Hockey, Homicide and the Principles of Forecasting
In his introduction to Principles of Forecasting: A Handbook for Researchers and Practitioners, Wharton marketing professor J. Scott Armstrong quotes an edict issued by the Roman Emperor Constantine in 357 A.D. that banned the use of forecasters, among others. "May curiosity to tell the future be silenced forever," the emperor pronounced. In vain, as it turned out. Forecasting, certainly in the economic arena, is flourishing. Armstrong's book seeks to make the subject accessible and educational for students, practitioners and researchers.
Dot-Com Bomb Hits the Publications That Covered It
The Industry Standard, a respected chronicler of the New Economy, shut down earlier this month following a serious decline in technology advertising. Other Internet-oriented publications are facing similar difficulties. Their problems, note some industry observers and Wharton faculty, shouldn't come as any surprise. The tell-tale signs of trouble were there all along.
Could Tele-Living Point the Way Out of the Telecom Turmoil?
Rarely has the telecommunications industry been through more turmoil than it faces today. Titans like AT&T, Lucent and Worldcom are going through upheavals as prices collapse and profits shrink. What's the right strategy for a telecom company during these times? Joseph Bonocore, author of Commanding Communications: Navigating Emerging Trends in Telecommunications, believes one of the answers could be "tele-living," which involves connecting communications lines to home appliances beyond the TV set, computer and telephone.
Links from Knowledge@Wharton Sponsors
Asset-Based Lending: Why it May-or May Not-Be Right for Your Company
At a time when many profitable companies have stumbled, posting net losses or weak cash flow, CFOs are increasingly finding it difficult to obtain debt financing. But even as one door-cash-flow financing from banks-closes, another one-asset-based lending-remains open. Learn how to mine your balance sheet for cash from the experts at Wharton and GE Capital.
Help Spread Knowledge
Do you know people who might be interested in these research studies and
more? If you do, please forward this e-mail message to them.
The Knowledge@Wharton Newsletter is a free service of The Wharton School
(http://www.wharton.upenn.edu/) of the University of Pennsylvania. Its
companion web site, Knowledge@Wharton, includes full details of the
stories listed here. To read these stories, go to
To comment on these stories, go to:
To unsubscribe from this newsletter, visit:
Do You Yahoo!?
Get email alerts & NEW webcam video instant messaging with Yahoo! Messenger.